Mirchi Music Awards South is the South Indian segment of the annual Mirchi Music Awards, presented by Radio Mirchi to honour both artistic and technical excellence of professionals in the South Indian music industry. The awards are separately given for Tamil, Telugu, Malayalam and Kannada films. The awards were first given out in 2010 for the best of 2009 and the ceremony was held at the Nehru Indoor Stadium on 17 July 2010.The print partner was The Times of India. The broadcast partners wre Star's Kannada offering Suvarna TV, Star's Tamil channel Vijay TV, Zee Telugu & ETV, Star's Malayalam channel Asianet plus. The second edition was held in Nehru Indoor Stadium on 10 September 2011.
The award first instituted in 2009 was held on 17 July 2010 in Nehru Indoor Stadium. It was hosted by Shiva an RJ of Radio Mirchi and Director Venkat Prabhu. The second edition held on 10 September 2011 was also held in Nehru Indoor Stadium hosted by Shiva and hostess Pooja.
The accolade given to the winners of the Southern Industry is same as given to the Bollywood awardees. It portrays a human partially folding his knee and leaving his hands free. The winners of "Upcoming category" will receive a Certificate of Merit and not a trophy.
There will be two set of juries to decide the awards - a screening jury to short list the entries and a Grand Jury, with whom rests the task of finalizing the winners for each award. The entire process of screening, shortlisting and selection of winners is audited by Ernst & Young. Each of the four south Indian languages will have separate Jury panels headed by a chairman. The list of Jury and chairman for each language's jury for both years:
The Jury chairman for both the years was Gangai Amaren. As for the year of 2009 many eminent personalities were selected as the jury; they are: Sudha Raghunathan, Arivumathi, S. Ve. Shekher, A. S. Lakshmi Narayanan, Bharadwaja, James Vasanthan, Malaysia Vasudevan (Late), Lingusamy, Na. Muthukumar, S. A. Rajkumar. In 2010 most of the jury members were changed except for Sudha Raghunathan and Arivumathi. They were: Malathy Lakshman, Snehan, Vijay Antony, A. L. Vijay, Vetrimaran, Pushpavanam Kuppusamy, Vasanth, Manicka Vinayagam, Sabesh
The chairman for the jury for both the years was D. Suresh Babu. For the year of 2009 the jury members were: Anantha Sreeram, Amma Rajasekhar, Chakri, Chandrabaose, Tanikella Bharani, Koti, Devi Sri Prasad, Ramana Gogula, K. K. Senthil Kumar, Sunitha Upadrashta. In 2010 except Chandrabose, Saluri Koteswara Rao and Sunitha all the others were changed, the jury members for 2010 are: Ramana Gogula, Patnaik, Ramajogayya Sastry, K. M. Radha Krishnan, V. Madhusudhana Rao, Marthand K. Venkatesh, Hasam Raja, Raju. For 2021, Tanikella Bharani, Bhaskarabhatla, Jeevitha, D. Suresh Babu, Raghu Kunche, R. P. Patnaik, Madhura Sreedhar Reddy, Kousalya, M. M. Srilekha, Kalyan Koduri and Haasam Raja were the jury members.
The chairman of the jury for both the years was Hamsalekha. For 2009 the other jury members were: V. Harikrishna, Gurukiran, Mano Murthy, Manjula Gururaj, Raghu Dixit, Rajesh Krishnan, Nagathihalli Chandrashekhar, Yograj Bhat. In 2010 in the place of Mano Murthy, Raghu Dixit and Yograj Bhat, Raghavendra Rajkumar, V. Manohar, Raghavendra Rajkumar were placed
The chairman of jury for both the years was Kaithapram Damodaran Namboothiri. The other jury members for 2009 are: Aashiq Abu, Anil Panachooran, K. S. Chitra, Deepak Dev, Jassie Gift, Jency Anthony, Johnson Master, M. Jayachandran, Raghu Kumar, Sibi Malayil. In 2010 Anil Panachooran, K. S. Chitra, Deepak Dev were replaced by Vayalar Sarath Chandra Varma and Arundathi
The event honours the awardees under 17 broad categories in Tamil. It honours the Telugu, Malayalam and Kannada winners under 15 broad Categories.Mannin Kural - Male/Female is awarded only for the Tamil Music Industry. In 2009 Critica Choice Best Song - Song/Album were given. These categories were removed in 2010 and only 15 categories were awarded for Telugu, Kannada and Malayalam music industry, and 17 categories for Tamil music industry.
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This award is given only to Tamil Music Industry
This award is given only to Tamil Music Industry
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