Max Loong is an actor and television host.
Swiss entertainment magazine Schweizer Illustrierte ranked him as one of the top 100 most important and influential Swiss personalities in 2007.
In the same year, Elle Magazine Singapore awarded him the âÂÂBreakout Star of the yearâ award.
Among some of his works, he has been the host of the Swiss equivalent of American Idol, and also filled a role as the lead character (Michael Wong) of Singapore's Emmy nominated comedy First Class.
At the age of 20, he beat more than 400 other competitors to become the host for the first Swiss music channel, . This was his first foray into hosting.
Shows he has hosted in Europe include Fanta Fiesta (teleprompter), McMusic (requestshow), FreaX (gameshow), Popschau (newsshow), Sunrise (latenightshow) and his own produced hit show Interaktiv (liveshow) where he has interviewed famous artistes such as Britney Spears, Mariah Carey, Usher, 50 Cent, Alicia Keys, Robert Downey Jr. and Pierce Brosnan to name a few.
He has also hosted MTV Southeast Asia, "MTV Mobbed" Gamepad (gameshow), Pop 10 (chartshow), Pop Inc. (life-style show) and red carpet coverage of the MTV Asia Awards 2006 in Bangkok (Thailand).
In November 2006, Loong was chosen as one of the two hosts for Musicstar, which is the Swiss equivalent of American Idol.
In 2008 and 2009, Loong also hosted reality- and entertainment shows such as the S-Factor and Mitsubishi Challenge. In late 2008, he signed on for the fourth season of Musicstar in Switzerland.
In 2003 he acted in leading roles in Swiss movies such as in âÂÂPiff Paff PuffâÂÂ, a movie about gangsters with different racial backgrounds, playing the role of a drug addict.
In , a film about the high society party scene of Zurich, he played the part of a disc-jockey, and in , a movie about violent kids locked up in a Swiss youth jail, he portrayed the role of a rapist.
He also had a television drama series named after him, Adventure Max, and appeared in the first two seasons of the French television series Deja Vu and other television shows.
Loong landed a starring role in the Asian dramedy series After Hours, which ran for thirteen episodes. He starred in Singapore's Emmy-nominated comedy series First Class (season one and two) as a young teacher at a dysfunctional school and the 2010 drama âÂÂPerfect DeceptionâÂÂ.