was a mid-Edo period Japanese samurai, and the 8th daimyà  of Fukui Domain He was famed as a lover of sumo.
Yoshikuni was born in Edo in 1681 as the sixth son of Matsudaira Masakatsu of Echizen-Matsuoka Domain and his mother was a concubine. His name in infancy was Katsuchiyo (Ã¥ÂÂÃ¥ÂÂ代), later becoming Matsudaira Masanao (æÂÂå°Â). In 1701, when his uncle Matsudaira Masachika selected him has heir to Fukui Domain, he took the name of Matsudaira Masakuni (æÂÂé¦), and after his adoptive father Masachika was granted a formal audience by Shà Âgun Tokugawa Ietsuna and had his name changed to Yoshinori, he followed suit, becoming Matsudaira Yoshikuni. At that time, he was granted Senior Fifth Rank, Lower Grade Court rank and the courtesy title of à Âi-no-kami
He became daimyà  in 1710 on his father's retirement. In 1714, he was granted the courtesy title of Sakon'e-gon-shà Âjà Â.
In his tenure, he attempted to rebuild the domain's finances, and stressed public works projects in emulation of Tokugawa Yoshimune, whom he greatly admired. He dismissed a number of incompetent officials and corrupt magistrates, including the domain's Kanjà Â-bugyà Â, and proved to be a popular ruler. In return, Tokugawa Yoshimune ordered that all of the tenryà  territory in Echizen be administered by Fukui Domain. This effectively added 100,000 koku to the domain's kokudaka. He also completed a comprehensive historical survey of Echizen Province, listing 330 ruins of castles and fortified manors.
In 1714, he invited military strategist Daidà Âji Yà «zan to Fukui Domain. He died in 1722, without male heir and was succeeded by his brother Matsudaira Munemasa. His graves are at the temple of Unshà Â-ji in Fukui, and the clan temple of Kaian-ji in Shinagawa, Tokyo.