Martin Sagadin (born 22 June 1991) is a Slovenian and New Zealand film and music video director, and musician. They are known for directing music videos for New Zealand musicians such as Aldous Harding, Marlon Williams and Tiny Ruins.
Martin Sagadin was born on 22 June 1991 in Kranj, Yugoslavia, now part of present-day Slovenia. Martin grew up in the village of Zgornja Bela. In 2005, they moved to Blenheim, New Zealand with family.
In 2010, they moved to Christchurch to study film at the University of Canterbury. Sagadin's first day at university was the day of the 2011 Christchurch Earthquake. In 2018 they completed a master's degree in fine arts, with focus on film directing and writing, at the University of Canterbury, graduating with distinction. In 2023, Sagadin completed Crest, a feature film intensive run by Jane Campion.
Sagadin began their work on music videos in 2014, directing the video for Aldous Harding's single âÂÂNo PeaceâÂÂ. Sagadin and Harding have continued to collaborate since, including on the video for Harding's hit single âÂÂThe BarrelâÂÂ.
In 2021, Sagadin and Harding collaborated on the video for Harding's single 'Old Peel'. For the video, Sagadin made an appearance in front of the camera, switching places with Harding to star as the singer in the music video.
Sagadin's debut album Martin iz Zgornje Bele was released on 5th of December 2025 on Ba Da Bing Records and Melted Ice Cream.
Sagadin is non-binary and uses any pronouns. They live in Lyttleton, New Zealand.