Marcelo, Marmelo, Martelo is a Brazilian television series produced by Paramount+ and collaboration with Coiote, based on the children's book of the same name written by Ruth Rocha. The series premiered on Paramount+ on July 8, 2023, and it also aired on Nickelodeon Brazil.
The series tells the adventures of a different child, who has his own way of expressing himself, thinking and dressing. His personality and his creativity help him conquer his three best friends from the Caramelo neighborhood: Catapimba, the fastest soccer player; Teresinha, a very organized girl; and Gabriela, who is super smart and has the most powerful kick in the neighborhood. Marcelo, together with his friends, will transform the world in each episode.
On October 8, 2020, ViacomCBS International Studios announced the purchase of the audiovisual rights of Marcelo Marmelo Martelo, the most successful book collection by Brazilian writer Ruth Rocha for the international production of a series with youthful children's content, in collaboration with Coiote Producciones Cinematográficas. The series runs in São Paulo between March 7 and September 22, 2022. In January 2024, the series was removed from Paramount+.
The series is being shown in Brazil by Paramount+ and Nickelodeon and in the rest of Latin America by Paramount+. It will also be shown in Canada, United Kingdom, Australia, Austria, France, Germany, Ireland, Italy and Switzerland.