The Mahindra Thar ROXX is a compact SUV manufactured by Mahindra & Mahindra. Launched in September 2024, it is the five-door, long-wheelbase variant of the Mahindra Thar, intended to offer the off-road capability of the original Thar with additional cabin space and comfort for everyday use. The model is positioned between the Mahindra Scorpio-N and the Thar three-door, targeting the lifestyle SUV segment in India.
The Thar ROXX was unveiled on 15 August 2024 and officially launched in September 2024 across India. It is based on the same body-on-frame platform as the Mahindra Scorpio-N, replacing the compact ladder chassis of the three-door Thar. This change allowed Mahindra to extend the wheelbase by approximately 300 mm, creating a five-door configuration with improved on-road comfort and interior space.
The ROXX was introduced in multiple variants, AX, LX, and LX 4X4, and offered with both petrol and diesel engine options paired with six-speed manual or automatic transmissions. At launch, ex-showroom prices ranged between â¹14.99 lakh and â¹19.99 lakh, depending on drivetrain and trim level.
In February 2025, Mahindra introduced the Thar ROXX John Abraham Edition, a limited-edition version of the five-door SUV named after Indian actor John Abraham. The edition was part of MahindraâÂÂs marketing campaign emphasizing the TharâÂÂs association with adventure and fitness. It featured a matte-black exterior finish, dark chrome highlights, a red-stitched interior, and an exclusive âÂÂJOHNâ badging on the tailgate. Mechanically, it was identical to the standard ROXX LX 4X4 variant, powered by the 2.0-litre turbo-petrol or 2.2-litre diesel engine. Mahindra produced a limited number of units, and bookings were opened exclusively through the brandâÂÂs online platform.
The Thar ROXX retains the design cues of the Thar series, such as flat body panels, circular headlamps, and wide wheel arches, while introducing several distinct elements:
The cabin features a revised layout with more equipment than the three-door Thar, including:
The Thar ROXX is available with the same engine lineup as the three-door model:
Both engines are offered with a six-speed manual or six-speed automatic transmission. Drivetrain options include rear-wheel drive (RWD) and four-wheel drive (4WD) with a low-range transfer case. The suspension is tuned slightly softer than that of the three-door model to enhance on-road ride quality.
The Thar ROXX expanded MahindraâÂÂs presence in IndiaâÂÂs growing lifestyle SUV category, competing with the Jimny 5-door and the Gurkha 5-door. According to sales data reported in May 2025, the Thar ROXX contributed to a significant increase in the Thar lineupâÂÂs sales compared with the previous year. The model also helped the Thar brand cross 300,000 cumulative sales within five years of the launch of its second generation.
In October 2025, Mahindra revised ROXX pricing following changes to IndiaâÂÂs goods and services tax (GST) structure on SUVs, reducing prices by up to â¹1.33 lakh per variant.
According to reviews by Autocar India and Hindustan Times Auto, the Thar ROXX was praised for its additional space, comfort, and practicality while retaining much of the TharâÂÂs off-road capability. Critics noted that although it is more suitable for family use, the larger size and weight make it less agile than the three-door version. Reviewers described it as a âÂÂdual-purposeâ SUV suited for both urban commuting and moderate adventure driving.