( / international title: Bitter Sweet Life) is a 2013 Philippine television drama romance series broadcast by GMA Network. Directed by Don Michael Perez, it stars Bianca King, Rafael Rosell and Dion Ignacio. It premiered on June 10, 2013 on the network's Afternoon Prime line up. The series concluded on September 27, 2013 with a total of 79 episodes.
Conceptualized by Richard Cruz and developed by Kit Villanueva-Langit, the projectâÂÂwhich initially titled as Hindi Kita Iiwan was put on the fast track by the network for a second week of June 2013 premiere. On the mid-part of April 2013, a detailed breakdown of the script was released, containing information on the plot and characters which would be in the series. It also revealed the names of two of the three actors chosen for the lead roles. However, during the casting process of the show, several revisions were made.
Bianca King and Dion Ignacio were personally chosen by the network management to portray the lead characters and were the first two actors to be cast. King was signed on to play Geneva de Villa, a Richie-rich young lass "who will do everything in the name of love." King summarized her character as being intelligent, brave and compassionate â far from the usual "damsel in distress" roles she portrayed in her past projects.
Principal photography commenced in the middle of May 2013. Most of the scenes were shot on location in Quezon City. They also filmed scenes in Singapore. Filming locations were chosen by the series' director Don Michael Perez and by production designer Melvin Lacerna.
According to AGB Nielsen Philippines' Mega Manila household television ratings, the pilot episode of earned an 11.7% rating. The final episode scored a 14.4% rating.