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MYRA School of Business

The MYRA School of Business is a business school established in 2012 in Mysore under the aegis of the Mysore Royal Academy (MYRA). The school and its campus were inaugurated on November 4, 2012.

Programs Offered

  • Post Graduate Diploma in Management (PGDM) (Two-year AICTE-approved MBA equivalent)
  • Management Development Programs / Executive Education Programs

Flagship Program

PGDM (Post Graduate Diploma in Management) has

  • Foundations of Marketing
  • Financial Accounting
  • Fundamentals of Organizational Behavior
  • Quantitative Business Analysis
  • Fundamentals of Economics
  • Innovation and Design Thinking
  • Managerial Accounting
  • Computing and IT Essentials (CITE)
  • Case-based Method of Problem Solving
  • MS Office Tools (Advanced Excel)
  • Business Communications
  • Fundamentals of Finance
  • E-Commerce
  • Business Research Methods
  • Generative AI for Business
  • Visual Analytics 1 (Power BI)
  • Digital Marketing
  • Management of Cyber and Digital Risk
  • Visual Analytics 2 (Tableau)
  • Fundamentals of Entrepreneurship & Small Business Management
  • Operations Management
  • Ethics, Governance & Sustainability
  • Diversity and Inclusion
  • Basic Career Services
  • Fintech Workshop as core courses

PGDM Students study Core Courses, Elective Courses, Career Services Courses, take up internship after 1st year and do a Capstone Project in 2nd year to meet the AICTE requirement of 102 credits.

Partner Schools

Partner Schools:

Centres of Excellence

MYRA has set up Centres of Excellence:

  • Center of Excellence for Entrepreneurship and Family Business (https://pratyagrafoundation.org/)
  • Cyber security Center of Excellence (https://cyberversefoundation.org/)

Campus

The campus buildings have been called 'avant-garde' and showcase state-of-the-art architecture.

Milestones

Milestones:

  • 4 November 2012 – MYRA Campus Inauguration by Shri Deepak Parekh, Chairman, HDFC.
  • 17–18 December 2012 – Workshop on Governance and Political Economy in association with Warwick University.
  • 6 January 2013 – Launch of Centre of Excellence in Sustainable Business Innovations (CESBI) and Distinguished Lecture by Prof. Vijay Govindarajan, Coxe Distinguished Professor, Tuck School of Business, Dartmouth College, US.
  • 24 June 2013 – MYRA Founding Batch Inauguration by Mrs. Meera Sanyal, Chairperson, Royal Bank of Scotland.
  • 16–17 December 2013 – Second International Conference on Big Data Analytics.
  • June 2014 – Recognition by the University of Mysore as a Research Center.
  • 31 May 2014 – Graduation of founding Batch Post Graduate Program for Executives (PGPX). Chief Guests: Dr. Ramadhar Singh, Distinguished Professor, IIM, Bangalore, and Mr. Ashok Mathur, MD, Madura Coats & Regional Chief Executive, South Asia, Coats Plc.
  • 9 May 2015 – Graduation of founding Batch of Post Graduate Diploma in Management (PGDM) and 2nd Batch of Post Graduate Program for Executives (PGPX). Chief Guests: Prof. Rishikesha T Krishnan, Director, Indian Institute of Management, Indore, and Mr. R Gopalakrishnan, Non-Executive Director, Tata Sons
  • 9 March 2016 – Launch of Centre of Excellence for Data Analytics and Business Insights (CEDABI) by Mr. David J Kasik, Senior Technical Fellow, The Boeing Company, Seattle, Washington.
  • 28 March 2016 – MOU with Dalhousie University, Canada, Mr. Greg Giokas, Consul General of Canada to Bengaluru, and Dr. Carolyn Watters, Provost & Vice President, Academic, Dalhousie University, Canada.
  • 20 June 2016 – Graduation of the 2nd batch of Post Graduate Diploma in Management (PGDM) & 3rd batch of Post Graduate Program for Executives (PGPX). Chief Guests: Dr. M G Parameswaran, Founder, Brand-Building.com and Shri Ranjan Mathai, Former Foreign Secretary, Government of India
  • 30 July 2016 – Inauguration of Devaraj Urs Centre for Development Studies by Shri. Jairam Ramesh, Member of Parliament, Rajya Sabha, Former Minister, Government of India.
  • 30 May 2017 - Signing of MOU with Cambridge Judge Business Executive Education to offer Executive Education programs in India.
  • 24 June 2017 – Graduation of the 3rd batch of Post Graduate Diploma in Management (PGDM) & 4th batch of Post Graduate Program for Executives (PGPX). Chief Guests: Shri Santosh Desai, MD and CEO of Futurebrands, author & columnist, and Dr. Ramasastry Ambarish, Managing Director of RA & Son Pte Ltd., Singapore, and Member of the Governing board, MYRA
  • 13 May 2018 - Graduation of the 4th batch of Post Graduate Diploma in Management (PGDM) & 5th batch of Post Graduate Program for Executives (PGPX). Chief Guest, Dr. Viral V Acharya, Deputy Governor, Reserve Bank of India & C.V. Starr Professor of Economics, New York University Stern School of Business, USA
  • 1 July 2018 - University of Mysore approved Master of Business Administration (MBA) 5 years integrated course
  • 29 June 2019 - Graduation of the 5th batch of Post Graduate Diploma in Management (PGDM) & 6th batch of Post Graduate Program for Executives (PGPX). Chief Guest, Mr. MD Ranganath, Additional Independent Director, HDFC Bank

Distinguished Lecture Series:

  • 6 January 2013 - Distinguished Lecture 1 on "Reverse Innovation" by Dr. Vijay Govindarajan, Tuck School of Business at Dartmouth College, USA
  • 25 November 2013 - Distinguished Lecture 2 on "Using Frugal Innovation to Create Market Disruption" by Mr. Suneet S Tuli, Co-Founder and Chief Executive Officer, Datawind Limited
  • 19 February 2015 - Distinguished Lecture 3 on "Journey of Excellence-Beating Benchmarks and Scaling New Heights of Performance" by Lt Gen SK Gadeock, AVSM, Commandant, Defence Services Staff College
  • 29 November 2015 - Distinguished Lecture 4 on "The Enduring Value of Management Education" by Dr. Dipak C Jain, Director (Dean), Sasin Graduate Institute of Business Administration, Chulalongkorn, University in Bangkok, Thailand
  • 18 November 2016 - Distinguished Lecture 5 on "Economic and Social Change and Growth of Indian Business" by Dr. Sanjaya Baru, Distinguished Fellow, United Service Institute of India, New Delhi; Consulting Fellow for India International Institute of Strategic Studies, London; Honorary Senior Fellow, Centre for Policy Research, New Delhi
  • 26 December 2017 - Distinguished Lecture 6 on "From Research to Action: Using Evidence to Inform Policy" by Mr. Iqbal Dhaliwal, Deputy Executive Director, Abdul Latif Jameel Poverty Action Lab (J-PAL), Massachusetts Institute of Technology (MIT), Cambridge
  • 18 January 2018 - Distinguished Lecture 7 on "My Journey" by Mr. Arjun Malhotra, Co-founder, HCL Technologies, Former Chairman and CEO, Headstrong

References