MBC Masr (Arabic: Ã¥àèàóààõñ) is a Saudi Arabian free-to-air television channel based in Egypt and owned by the MBC Group. It primarily targets Egyptian audiences and produces local shows and programs, alongside broadcasting acquired regional and international content.
A ceremony was held in Cairo on 16 October 2012 to mark the channelâÂÂs establishment. The channel was officially launched on 9 November 2012 to serve Egyptian audiences. In subsequent years, sister channels MBC Masr 2 and MBC Masr Drama were introduced. The name Masr reflects the Arabic pronunciation of âÂÂEgypt".