Lust (, translit. El Shoq) is a 2010 Egyptian drama film directed by Khaled El Hagar. It stars Ruby, Ahmed Azmi and Sawsan Badr. Lust was reviewed at the 34th Cairo International Film Festival. In the Arab world of film production, it is the oldest annual cinema event. According to Daily News, âÂÂLustâ is an interesting and provocative contribution to this yearâÂÂs festival." The Executive Producer Producer of Lust was Amr El Safie while Dima Al-Joundi, and Mohamed Yassine produced it.
The film was selected as the Egyptian entry for the Best Foreign Language Film at the 84th Academy Awards, but it did not make the final shortlist. Lust was produced and distributed by Arabica Movies and was released on January 5, 2011.
Lust was shown in Egyptian cinema as a trend for viewing modern films. A report from the Egyptian Independent described it as "movies that realistically follow the lives of a group of characters living in one of the poorer areas around the main cities, whether it is Cairo or Alexandria. The plots are mostly harsh and gloomy, full of life-altering crises. Characters often, in order to survive the merciless circumstances around them, change their sweet nature and adapt to a new evil or sinful route in life."
Lust won the Golden Pyramid Award at the 34th Cairo International Film Festival. One of the actresses in "Lust" - Sawsan Badr was honored with a Thesping awards with another actress named Isabelle Huppert for Marc FitoussiâÂÂs âÂÂCopacabana.âÂÂ