Lushious Massacr (born 1 October 1988) is a Mexican-American drag queen, professional makeup artist, and social media personality. She won the Primetime Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022 for her work on the reality television series We're Here.
Born Martin De Luna Jr., Massacr is the eldest of four brothers and a native of Brownsville, Texas, born to Mexican immigrant parents. As a child, she described herself as introverted, often going to school and then home without speaking to classmates or sometimes even teachers. Before pursuing her drag career, she worked in concessions at Cinemark movie theaters.
At age 19, she met drag mother Divina Garza, who helped her develop confidence and begin exploring drag performance; the two made videos together around Brownsville. In her early years performing, her aesthetic leaned toward Club Kid-style drag, with an emphasis on elaborate, avant-garde looks. She subsequently moved to Houston to develop her drag career further, where she was mentored by drag performer Charro Beans DeBarge, who became influential in her artistic development and helped shape the persona that would become Lushious Massacr. After seven years in Houston, she returned to Brownsville.
In 2019, Massacr relocated to Los Angeles to pursue a career in the entertainment industry, where she met drag queen Valentina and her future drag daughter Mija Massacr. She returned to Brownsville approximately 10 months later. She has made it a goal to "prove that Mexican-American stories from South Texas are valuable", calling it her life's purpose.
Massacr began her professional career working as a makeup artist for MAC Cosmetics. In 2019, she was selected as a member of the Sephora Squad, the beauty retailer's influencer program.
Her work on the HBO reality series We're Here, where she served as makeup artist for Shangela, earned her the Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022. She shared this award with Jeremy Damion Austin and Tyler Devlin for the "Kona, Hawaii" episode. Shangela was sufficiently impressed by Massacr's work that she subsequently brought her on tour, where Massacr was present for engagements with figures including Vice President Kamala Harris and recording artist Bad Bunny. Shangela also advocated for Massacr to serve as her personal makeup artist when she competed on Season 31 of Dancing with the Stars (2022), successfully negotiating a star request with ABC and Disney on her behalf.
In 2023, Massacr served as the personal makeup artist for drag queen and television host Valentina during the first season of Drag Race México, the Mexican franchise of RuPaul's Drag Race.
In 2016, Massacr was featured on the web series Transformations with James St. James, produced by World of Wonder Productions. She has also appeared as a judge on the reality competition series Drag Latina.
In September 2025, Massacr was featured in InStyle magazine's second annual Breakthrough List, a "selection of 30 ones-to-watch who are bound to make a meaningful, lasting impact in pop culture". In the interview, Massacr revealed that she will star, direct, produce, and write an upcoming Lifetime movie based on her life.
Also in 2025, Massacr was selected to inaugurate Interview magazine's advice column "Seek Help," in which she fielded reader-submitted questions on topics including love, relationships, and how to navigate personal hardship.
Massacr operates a YouTube channel and TikTok account featuring a series called "Dragvestigations", in which she visits retail establishments while in drag and provides comedic commentary. The series specifically involves rating businesses on their accessibility to plus-size customers and drag performers, along with comedically searching for "trade". In these videos, she performs under the persona "Mimi", and has developed popular catchphrases ("brick!", "creature!", "don't do it little girl!", "crossdresser!", "bitter!") that have resonated with audiences. Her content has generated engagement from public figures including Frank Ocean, Marc Jacobs, and Trixie Mattel.
The topics of immigration and immigrant rights are frequent mentions of activism in Massacr's content. In 2019, Massacr created a political commentary video at the MexicoâÂÂUnited States border wall in Brownsville, using makeup application as a form of protest against the Trump administration's immigration policies and the declaration of a national emergency at the border.
LGBTQ rights, specifically trans rights, are a major focus of Massacr's advocacy. In 2019, she commented on the case of Camila DÃÂaz Córdova, a Salvadoran trans woman who was murdered in her home country after being deported from the U.S. following a rejected asylum petition. In March 2025, Massacr spoke at the Queer and Trans Liberation March in Dallas, where she addressed a crowd of hundreds gathered in response to anti-LGBTQ legislation and policies. She has been recognized as part of the broader LGBTQ+ advocacy community in the Rio Grande Valley.
Massacr is the matriarch of the Haus of Massacr, a drag family in which she serves as drag mother to Mija Massacr and drag grandmother to Miz Tonz Massacr.
Them magazine featured Massacr in the magazine's Them Superlatives 2025, an award collection "for our favorite people made up by our favorite people". Massacr received the It Girl of the Year award; in the accompanying feature, conducted by actor Hari Nef, she discussed the origins of her drag name, the cultural significance of Dragvestigations as an act of queer visibility, and her philosophy of radical self-acceptance.