Love in Her Bag () is a 2013 South Korean television series starring Choi Jung-won, Kim Jeong-hoon, Son Eun-seo, and Park Yoon-jae. It aired on JTBC from August 5 to October 8, 2013 on Mondays and Tuesdays at 20:45 (KST) for 20 episodes.
Despite her poverty, home abuse from her aunt (who took her in following her mother's death), and lack of education or connections, bright and plucky Eun Jung-soo (Choi Jung-won) works her way up in the luxury handbag industry based on sheer talent alone. She encounters Do Jin-hoo (Kim Jeong-hoon), the smart and handsome chaebol heir of a fashion company, and Kim Seo-hyun (Son Eun-seo) who has to hide her true identity as Eun Kyung-hee, Jung-soo's cousin who, with her mother's help, usurped Jung-soo's place as the adopted daughter of a rich woman, in order to achieve her dreams.