Lotte Rental () is an South Korean rental and mobility service company affiliated with the Lotte Corporation. The company is engaged in a range of asset leasing businesses centered on vehicle rentals. Its headquarters is located in Anyang, and it provides rental services for automobiles, industrial equipment, and office devices.
The company traces its origins to Korea Telecom Promotion established in May 1986 as a subsidiary of KT Corporation. At the time of its establishment, the company focused on leasing information and telecommunications equipment. In 1989, it entered the car rental business.
In 2005, KT Corporation separated its rental business from KT Networks and established KT Rental. In 2010, KT Rental acquired Kumho Rent-A-Car from the Kumho Asiana Group.
In 2015, KT Corporation sold KT Rental to the Lotte Corporation, and the company was subsequently renamed Lotte Rental.
In 2020, the company acquired the rental car business of the Hanjin Group. In August 2021, the company was listed on the Korea Exchange (KOSPI), completing its initial public offering (IPO), and has since expanded its investments in mobility and new rental businesses.