"Lost" (stylised as "LosT") is a song by British rock band Bring Me the Horizon. Produced by Zakk Cervini and Evil Twin, it was released as the third single from the band's seventh studio album ' on 4 May 2023.
In February 2023, drummer Matt Nicholls revealed during an interview with Impericon that the band had written and recorded new material for their highly anticipated second Post Human release in their built-in studio on the back of their tourbus during their North American Tour in September and October 2022, saying that he hoped that a new single would be released "pretty soon." At the end of March 2023, the band released an episodic YouTube series of their February 2023 European headline tour which also teased new music with various new soundclips being showcased throughout the series. On 19 April, after the series had concluded, the band released a social media teaser and announced a brand new single entitled "Lost", scheduled to be released on 4 May 2023. On the day of the singles' release, the song was premiered worldwide during Clara Amfo's "Hottest Record of the Day" segment on BBC Radio 1. The song was debuted live for the first time in June 2023 on their European Tour at the Papp László Budapest Sportaréna in Budapest, Hungary.
"Lost" has been described by critics as a pop punk, emo pop, hyperpop, pop rock, and an alternative rock song. Many critics noted how "Lost" felt inspired by My Chemical Romance, which Sykes also cited as one of the main inspirations behind the track as well as The Strokes.
When speaking to Clara Amfo on BBC Radio 1, Sykes explained about how excited he felt to release "Lost" compared to the previous single "Strangers":
Sykes also later added that he felt the song was "more honest" and compared it to a therapy session with himself. In an interview with Kerrang!, Fish explained why the band chose "Lost" as the third single for Post Human: Nex Gen.
The music video for "Lost" was released an hour after the single was released on 4 May 2023, directed by Jensen Noen and frontman Oli Sykes. The video was filmed in Los Angeles, California
The video is set inside a hospital where Sykes plays a patient who goes on a rampage, after nearly undergoing brain surgery. The video showcases many visuals of gore and bloodshed, which resulted in the song getting age-restricted on YouTube. The music video for "Lost" was shot over the course of three days and also features a cameo by Thomas Ian Nicholas of American Pie fame. Nicholas was invited to the shoot due to being friends with one of the producers and being keen to take part in the video. Sykes explained that he was initially oblivious to the appearance, only recognising him when he turned up to the video shoot and said: "Wait a minute, is that Kevin from American Pie?", later referring to the cameo as "pure luck".
In an interview with Promonews, Noen explained what it was like working with Sykes on the music video:
Credits adapted from Tidal.
Bring Me the Horizon
Additional personnel