Loli-Bahia Roubille (born 19 September 2002), known professionally as Loli Bahia, is a French model and actress. She made her runway debut in 2020 at the Louis Vuitton show. In January 2023, she became Yves Saint Laurent Beauty's brand ambassador.
Loli-Bahia Roubille was born on 19 September 2002 in Lyon, France. Her father is of Spanish descent and her mother is of Algerian descent. The name Bahia means "dazzling beauty" in Arabic.
Before modeling, she studied music at the Conservatory of Lyon, playing trombone, and was a volleyball athlete for nine years.
Roubille was discovered after participating in the international modeling competition Egeri Tour, held in her hometown of Lyon. In October 2018, she won the final round of the competition in Paris, attracting the attention of several Parisian modeling agencies. She landed her first job at 17 and walked the Louis Vuitton fashion show in March 2020, going on to walk 65 shows that year. In 2021, she appeared on the cover of Vogue Italia and worked with renowned brands such as Saint Laurent, Chanel, Miu Miu, Valentino, Loewe, Schiaparelli, Burberry, Givenchy, Fendi, Max Mara, and Prada.
In 2023, Chanel selected her to open its Cruise 2023 Collection show and named her the face of its Autumn/Winter 23/24 ready-to-wear collection. She also opened the "La Vacanza" show, a collaboration between Versace and Dua Lipa. That same year, she appeared in Jeanne du Barry, portraying the young Jeanne du Barry. The film was presented as the opening film at the 2023 Cannes Film Festival.
Roubille walked 26 shows for Spring/Summer 2024 and 24 shows for Fall/Winter 2024, opening five and closing two. In 2024, she made notable appearances in the Tod's Spring-Summer 2024 campaign and walked for Chanel and Valentino at Paris Couture Week. She appeared in a YSL Beauty campaign for its Rouge Pur Couture the Slime lipsticks, continuing her role as an ambassador for the brand, which she joined in 2023.
She opened Vogue World in 2024 and was declared the "Woman of the 2020s". In December 2024, she appeared for the first time in both American and French Vogue, and also appeared in the Chanel Eyewear campaign for Spring/Summer 2024.
In 2025, Roubille opened the Chanel Cruise 2025 show and starred in the Chanel No. 5 Fine Jewellery Collection campaign, which included a film directed by Gordon von Steiner.