"Lobby" is a song by German pop and Schlager singer Vanessa Mai, released on 22 August 2025. The track is the second single released from her eleventh studio album, "Traumfabrik".
The song was written by the performer herself, together with co-writers Elà ¼bieta Steinmetz (Ela) and Matthias Zürkler (), as well as brothers and . Co-writers B-Case and Christoph Cronauer were also responsible for the production B-Case was also responsible for mixing the song. Mastering was done by the team at Mixcube Studio in Austria.
Vanessa Mai returned to her former songwriters and producers B-Case, Christoph Cronauer, and Daniel Cronauer for the production of her new album, following the release of two albums in the interim. All three previously worked with her between 2019 and 2022, often in joint roles. This collaboration resulted in the albums ' (January 2020), ' (March 2021), and ' (August 2022), which featured several singles, including the chart hit ' (February 2022) and the earlier singles Himbeerrot (One Kiss) (September 2024). This marked Mai's first collaboration with Ela.
The front cover of the single, which is mostly black and white, features Vanessa Mai alongside the song title and artist information. She is wearing a white top that has been rolled up high at the stomach, revealing parts of her bra underneath. The image shows her from the hips up, facing forward, with her head tilted slightly to the left and back, looking towards the viewer. The photo was taken during the filming of the music video for the single "Himbeerrot (One Kiss)", where she wears the same outfit. The photograph is by Leipzig-based photographer Sandra Ludewig, who has previously done several photoshoots with Mai.
The song "Lobby" was initially released as a single on 1 November 2024. It was released as a digital single track for download and streaming by Warner Music. Warner Music also handled distribution, the song was published by AFM Publishing, Publishing, Edition , Edition Elan, Edition Teamscore, Edition Vanessa Mai, and Fisherman Songs. The following year, on 10 October 2025, the song was released as the second single from Vanessa Mai's eleventh studio album, Traumfabrik (catalog number: 502173283272).
The first signs of a new release appeared on 25 October 2024, when Mai herself uploaded a video to social media saying, "I think we need another new song for the tour..." accompanied by the comment, "What's the name of the new single ðµð½âÂÂâÂÂï¸ÂðÂÂÂðÂÂÂ". Two days later, she finally revealed the title and release date. To promote the song, a lyric video appeared on YouTube on the day of the single's release.
The song title refers to a hotel lobby (âÂÂWe start in the lobbyâÂÂ) where âÂÂhot feelingsâ arise. The lyrics leave room for interpretation with lines like âÂÂAnything can happen, nobody knows us,â âÂÂLipstick on your tank top,â or âÂÂShow me where this is going to lead.â Vanessa Mai namechecks Long Beach, California in the chorus. According to the record label, it's a song that captures the magic of a new encounter. It's about the magic of the night and the intoxicating feeling that arises when the two come togetherâÂÂespecially in a breathtakingly beautiful place, far removed from everyday life. Mai herself said that â Lobbyâ embodies the perfect âÂÂnight-out feeling.â It's that unique experience of going out to party with friends, feeling free, and simply having fun. Often, people resolve to finally go dancing again, but then it often remains just a resolution. She is lucky enough to perform regularlyâÂÂfor her, it feels like her own âÂÂgirls' night outâ every time. Lobby wonderfully expresses this feeling.
The song is structured with two verses and a chorus. It begins with the chorus, which is written as an eight-line verse and consists of a repeating four-line phrase. The chorus concludes with the post-chorus, which consists of four lines and simply repeats the line "In the lobby she never stops" three times, ending with the line "Don't stop, do it again." This is followed by the first verse, which also consists of four lines. The chorus then returns, beginning with a three-line pre-chorus and concluding once more with the post-chorus. The same structure is followed by the second verse, with the song ending after the subsequent chorus and its post-chorus.
In the lead-up to the release, Mai garnered significant media attention with a post on her social media on 27 October 2024, announcing the single. The post was accompanied by a video showing the singer wearing a white, transparent top without a bra. Media coverage included headlines such as "Forbiddenly hot advertising" on , "Nipple alert!" on , and "Not everyone is thrilled... She shows everything in the transparent top" in the Austrian newspaper .
Philipp Kause of the online magazine laut.de gave the album Traumfabrik two out of five stars. During his review, he concluded that there was a great track among both the fast and the slower songs. Musically, the fast track was "Lobby ," while lyrically there was room for improvement..