The Little Clowns of Happytown is an American animated television series that aired as part of ABC's Saturday morning lineup from September 26, 1987 to July 16, 1988.
The series is set around young clowns from Happytown, whose goal is to spread happiness and imbue positive mental attitudes to the city next door. The young clowns are Big Top (the leader), Badum-Bump (Big Top's little brother), Hiccup (Big Top's helper), Tickles (Hiccup's best friend), Pranky (Big Top's best friend), and Blooper (Hiccup's big brother), along with their pet elephant, Rover, and their mentor, Mr. Pickleherring. They are also accompanied by the clownimals, clown-like animals that only Badum-Bump can understand. The only thing that stands in their way is Awful B. Bad and his minions, Geek and Whiner.
Marvel Productions and ABC had brought in consulting company Q5 Corporation to help develop the show along with other series for the 1987âÂÂ1988 season. Q5's consultants consist of psychology PhDs and advertising, marketing and research professionals. Marvel had already used Q5 to develop their Defenders of the Earth series, so ABC brought them in for the 1987âÂÂ88 season to improve its kid appeal on its Saturday morning offerings to get out of third place in the ratings.
A Little Clowns former story editor indicated in September 1987 to the Los Angeles Times regarding Q5 consulting on the series: <blockquote>They aren't merely researching trends; they're trying to engage in social engineering. There's absolutely no passion with these people. There is no sense of honor, of anger, of deep emotion, of love. They're bland-izers; they try to hammer out all of the high and low points of being a human being. I can see we're not doing Dostoevsky on Saturday morning, but there has to be some leeway to create characters who are free to express themselves.</blockquote>
Fred Wolf and his Murakami Wolf Swenson were also brought in to produce the series.
The show was promoted as a part of the third annual ABC Family Fun Fair, which brought the voice talent of the characters to perform highlights of their show. The show stopped in Oklahoma City from Friday August 28 through Sunday August 30, 1987.
Little Clowns was unsuccessful in boosting ABC's ratings. ABC children's programming vice president Squire Rushnell blamed the recently introduced people meter for the show's failure, noting that young children had neither the dexterity nor the interest to operate the device, and thus any program aimed at young children as Little Clowns was would be doomed to ratings failure. Rushnell responded by commissioning The New Adventures of Winnie the Pooh, in the hopes that older children who knew how to operate the people meter would recognize and like the program; that program would prove to be a major success among whole family audiences.
The Los Angeles Times was critical of the show, with writer Charles Solomon saying that younger kids should skip it by staying in bed. They also claimed that the show was predictable and copied the Smurfs heavily, including using "clown" as a general word substitute.
During the show's run, ABC aired a series of short segments called Joking Around with the Little Clowns, which ran during the commercial breaks of their other Saturday morning programming and featured one of the clowns telling another a joke. Although The Little Clowns of Happytown was cancelled after a single season, the Joking Around with the Little Clowns segments continued to run on ABC for another two years.
In the United Kingdom, several volumes of The Little Clowns of Happytown were released on VHS by Tempo Video in 1988, each containing three episodes. A compilation video of the Joking Around With the Little Clowns segments was later released in the United States by Strand-VCI Entertainment in 1991.
In 2014, several episodes of the series were released on Region 1 DVD as part of the Mill Creek Entertainment compilation TV Guide Spotlight: Totally '80s Toons which also includes Heathcliff, The Littles, Dennis the Menace, The Get Along Gang, Care Bears and Nellie the Elephant.