In the United Kingdom, political slogans and memorable phrases are used during election campaigns to put across messages and rally support. Slogans used by political parties often centre around current issues of the day or policies they wish to address.
In the 1975 European Communities membership referendum, campaigners rallied behind "Yes" and "No" messages, with the official yes campaign Britain in Europe using the slogans Vote YES, Keep Britain in Europe, Vote Yes to Stay in Europe, Vote Yes to Keep the Peace (in reference to the Second World War), Support Your Local Continent and We Believe in Britain â in Britain in Europe. The National Referendum Campaign, which was the official no campaign, used the slogans Let's Get Britain Out of the Common Market, The Right To Rule Ourselves, For Our Right To Rule Ourselves Vote No and To Keep Food Prices Down Vote No. A third campaign calling for a "Don't Know" option on the ballot, the Don't Know Campaign, used the slogan Pass the Buck Back to Westminster â Where it Belongs.
Political parties also rallied behind their own slogans. The Labour Party under Harold Wilson officially adopted a neutral line on EEC membership, declaring that the referendum would decide Britain's New Deal in Europe. The pro-EEC Labour Campaign for Britain in Europe adopted Europe YES as their slogan.' The Conservatives under Margaret Thatcher officially supported membership, using the slogans YES to Europe. The cross-party Anti-Common Market League Campaign led by Conservative and Labour politicians used the slogans The Labour Party Says NO! to the Common Market and Out of Europe and Into the World. The anti-EEC National Front used the slogan Make Britain Great Again and the anti-EEC Campaign for Nuclear Disarmament (CND) used the slogans NO to the Market! and No to the EEC, No to Military Blocs, Yes to Cooperation.'
In 2016 the United Kingdom's referendum on membership of the European Union saw political parties align into two camps; Leave and Remain. Messages on the Leave side focused on themes such as regaining sovereignty and the benefits of leaving the EU, while the Remain sides argued benefits of staying and the dangers of leaving.