This page lists some of the Indian films with the highest digital rights value, focusing on films that have achieved notable success in theatres before making their debut on streaming platforms. The leading OTT services in India include Netflix, Amazon Prime Video, and Disney+ Hotstar.
With the rapid growth of the digital content market, post-pandemic Indian films have secured substantial deals for their digital distribution, often surpassing traditional revenue streams. This trend highlights the increasing influence of streaming platforms in Indian cinema. The Indian streaming market has experienced remarkable expansion, with projections indicating it will reach $5 billion by the end of 2024. This growth is fueled by the rise of digital platforms and a surge in subscriptions. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023âÂÂs 481 million, representing a 38% market penetration.
Only films released post-pandemic have been considered, as the surge in digital platforms began during the lockdown. Some films have been distributed to multiple platforms to appeal to wider audiences as per language aiming to diversify their audience reach. Currently, Kalki 2898 AD holds the highest sold digital rights, divided between two platforms Netflix and Amazon Prime Video at â¹375 crores.
The following table lists the highest digital rights deals for Indian films value at â¹100 crore or more.