The 2026 Winter Olympics in Milan and Cortina d'Ampezzo will be televised by a number of broadcasters throughout the world. As with previous years, Olympic Broadcasting Services will produce the world feed provided to local broadcasters for use in their coverage.
In Italy, domestic pay-TV rights are owned by Warner Bros. Discovery, with free-to-air coverage and digital rights owned by RAI under a sub-license agreement with the European Broadcasting Union. On 16 January 2023, the IOC announced that it had renewed its European broadcast rights agreement with Warner Bros. Discovery Sports to last from 2026 through to 2032. The contract covers pay television and streaming rights to the Summer, Winter, and Youth Olympics on Eurosport and Discovery+ in 49 European territories. Unlike the previous contract where corporate precursor Discovery, Inc. was responsible for sub-licensing them to broadcasters in each country, free-to-air rights packages were concurrently awarded to the EBU and its members to cover at least 100 hours of each Winter Olympics. EBU member RAI then signed a sub-licensing deal for Italian free-to-air TV and digital rights.
In the United States, long-time rightsholder NBCUniversal spun off most of its cable networks into the separate company Versant in January 2026. Rights to carry NBC-produced coverage of the Games were sublicensed to Versant, allowing channels such as USA Network and CNBC to continue their tenure as cable rightsholders of the Olympics.