They Call Me Joy (Filipino: Ligaya ang Itawag Mo sa Akin) is a 1997 Philippine film directed by Carlos Siguion-Reyna. The film stars Rosanna Roces in the title role. It is one of the blockbuster hit movies produced by Reyna Films.
Ligaya (Roces) is a veteran prostitute whose name means "joy", and is ironically tired and unhappy with her lifestyle. Having saved enough money, she decides to leave whoring for good, but love unexpectedly comes her way in the form of a sincere and honest farmer called PoldÃÂng (Arcilla). The farmer, who falls madly in love with her, is Ligaya's ticket to a decent, respectable life.
Roces' oft-quoted line from the film is "Ligaya ang itawag mo sa akin, 'yan ang trabaho ko, nagbibigáy-ligaya." ("Call me 'Joy,' that's my job, giving joy"). It is often used in a humorous context, where the speaker parodies the catty attitude of a prostitute advertising her ability to give "pleasure".
On February 18, 2020, Filipina-Moroccan actress Ivana Alawi was officially announced to lead the main character role for the TV remake of the movie. Unfortunately, Dreamscape Entertainment canceled the TV series remake due to the effects of the COVID-19 pandemic in the Philippines and the ABS-CBN shutdown. Instead, the series was retooled by Dreamscape as La Vida Lena, starring Erich Gonzales.