Le Tigre is an American brand of apparel designed to rival Lacoste in styling. First offered in 1977, Le Tigre polos sported a leaping tiger in lieu of Lacoste's signature crocodile. The brand made a comeback in 2003, after being out of production through the 1990s. Le Tigre had become popular during the later 1980s; celebrities from Wilt Chamberlain, LL Cool J, and even Ronald Reagan were seen wearing the tiger. The company is based in New York City. Le Tigre has been a subsidiary of Kenneth Cole Productions since 2007. The brand was then purchased by Infinity Lifestyle Brands and Hilco Brands in November 2015. Rapper Ma$e also famously sported a Le Tigre polo shirt on his Welcome Back album cover.