The Lancia Pu+Ra HPE is a concept car revealed on April 15, 2023. It was meant to showcase the styling and technology of future production models, including the all new Ypsilon EV.
Pu+Ra refers to the brand's new "pure and radical" design language, while HPE stands for "High Performance Electric" and commemorates the badge used by the Lancia Beta shooting brake.
The three-pointed light front fascia is a reinterpretation of Lancia's signature grille, and the pattern is carried over to other parts of the car such as the hubcaps. The rear features a steep trunk lid and circular taillights, directly inspired by the Stratos. Even the paint colour, a shade called Progressive Green, is a modernized version of Flaminia's Azzurro Vincennes.
The cabin, designed in collaboration with Italian furniture company Cassina, uses sustainable materials, in line with the concept's eco-friendly philosophy.