La Paloma is a small city in the Rocha Department of southeastern Uruguay.
The city is located on Km. 244 of Route 10 and on its junction with Route 15, on the Cabo Santa MarÃÂa at the coast of the Atlantic Ocean, about southwest of La Pedrera and northeast of Faro José Ignacio of the Maldonado Department.
It was founded on 1 September 1874. Its status was elevated to "Pueblo" (village) on 8 November 1939 by the Act of Ley Nú 9.888 and on 18 October 1982 to "Ciudad" (city) by the Act of Ley Nú 15.333. During the 1940s the resort was expanded according to plans designed by Juan Antonio Scasso.
In 2011 La Paloma had a population of 3,495 inhabitants and 4,633 dwellings.
Source: Instituto Nacional de EstadÃÂstica de Uruguay