La'Isha (, "For the Woman") is an Israeli weekly women's magazine published since 1947 by the Yedioth Ahronoth media group.
It is one of the most widely read women's magazines in Israel and has played a significant role in Israeli media and popular culture.
La'Isha was founded in 1947 and became one of IsraelâÂÂs leading women's magazines. It is published weekly and covers topics such as lifestyle, fashion, and society.
The magazine is considered part of the Israeli media landscape and has contributed to shaping representations of women in Israeli society.
For decades, La'Isha played a central role in Israeli popular culture, particularly through its involvement in national events and media initiatives.
From 1950 to 2022, La'Isha organized and sponsored the annual Miss Israel beauty pageant, making it one of the longest-running national pageants in the country.