The LA Bowl was an NCAA Division I Football Bowl Subdivision (FBS) college football bowl game played at SoFi Stadium in Inglewood, California. It was first played in December 2021 and last played in December 2025. The bowl's six-year contract expired after the 2025 edition. (The bowl had first been scheduled to be played following the 2020 season, but it was canceled amid the COVID-19 pandemic.) The game was owned and operated by the owners of SoFi Stadium, StadCo LA, LLC.
The bowl had tie-ins with the Mountain West and Pac-12 conferences. The Pac-12 or its "legacy schools" (the 10 schools that departed the conference in 2024) continued to fulfill the Pac-12 tie-in obligation through the 2025 season. Bowl organizers never released payout totals for the teams involved in the game.
The Mountain West Conference and Pac-12 Conference announced tie-ins for the new bowl in July 2019, under a five-year agreement. The game was officially unveiled in February 2020. It matches up the Mountain West champion (or the next-highest pick available if the conference champion is selected for the New Year's Six) against the fifth pick from the Pac-12. Previously, the Mountain West champion had received an automatic bid to the Las Vegas Bowl.
Three weeks before the scheduled bowl game debut on December 30, 2020, the game was canceled due to the COVID-19 pandemic.
On June 16, 2021, the game was renamed the Jimmy Kimmel LA Bowl as part of a naming rights agreement with comedian and late-night talk show host Jimmy Kimmel. Announcing the renaming on Jimmy Kimmel Live!, Kimmel remarked that it was the first bowl game to be named for a living person. The investment bank Stifel was later added as a presenting sponsor.
On October 21, 2023, the bowl announced that it had signed a new multi-year sponsorship deal with former NFL star Rob Gronkowski. On December 1, 2023, it added a naming rights partnership with Starco Brands, renaming the bowl the Starco Brands LA Bowl Hosted by Gronk. In 2024, the sponsorship was moved to Starco's Art of Sport brand, making the game the Art of Sport LA Bowl Hosted by Gronk. On September 30, 2025, it was announced that Bucked Up, a leading sports nutrition brand, signed on as the title sponsor of the game, known as the Bucked Up LA Bowl Hosted by Gronk.
On January 14, 2026, the bowl's permanent cancellation was announced.
All rankings are taken from the AP poll prior to the game being played.
Updated through the December 2025 edition (5 games, 10 total appearances).
Won (5): Fresno State, UCLA, UNLV, Utah State, Washington<br /> Lost (3): California, Oregon State, Washington State <br />
Updated through the December 2025 edition (5 games, 10 total appearances).
The bowl has been televised by ABC from almost its inception in 2021 while it aired on ESPN for the 2024 edition.