Kumho Asiana Main Tower (ê¸ÂøìÂÂìÂÂìÂÂë 본ê´Â) is the headquarters of the Kumho Asiana Group, a South Korean conglomerate.
The head office of Air Seoul is in the building.
Unlike the adjacent apartment and office buildings, the Kumho Asiana Main tower is curved. The designers said they were inspired by the image of an airplane in flight.
Kumho Asiana is the parent company of Asiana Airlines. The glass and steel façade also sports a digital media board. The art façade is illuminated by 42,000 LED light bulbs to display different designs or works of art by commissioned artists.