Keon Chia is a music producer and partner in Burger Music Studio.
Chia was born on February 25th, 1985 in Miri, Sarawak into a family with a background in politics in Sarawak. His great-grandfather, Tze Chin Chia, was a businessman and prominent figure in the early Chinese community of Miri in Sarawak. His grandfather, Datuk Seri Chin Shin Chia, served as a member of parliament and Assistant Director of the Ministry of Welfare. Following Datuk Seri Chin Shin Chia's retirement, he was appointed by the state government as the Temenggong of Sarawak Province.
Chia's father, Toon Fatt Chia, won two categories in the Astro Senior Singing Competition in 2003 and encouraged his son's interest in pursuing a career in music. Keon's mother, Meimei Kuan, is a singing instructor and all members of the family share a passion for music and singing. Keon started writing songs at the age of 15 after learning guitar and piano and has received unwavering support from his parents in expressing his musical talent. His father taught him how to sing and play songs and his grandmother has provided him with financial support for any equipment he may need.
After graduating from Chung Hua Middle school, Keon enrolled in Broadcasting studies at Oneworld Hanxin College. His music talent received recognition in 2005 when he became a restaurant performer.
In 2006, Hsieh participated in the "Xin Miao Cupâ songwriting competition in Oneworld Hanxin College and won three awards: Best composition, Best performance, and Championship. In the same year, he won the championship in the songwriting competition in the TV program âÂÂShout Out! ItâÂÂs Saturday Nightâ on NTV7. The judges were Jovi Theng, Nick Zhong, and Guoxiang Zhang; they signed Hsieh to be a singer under Echo Stone Records. In September 2007, he released the album "Yue Lu Xing æ¨Âæ è¡Â" with Genie. In the album, he wrote 70% of the lyrics and music. In December of the following year, he was nominated for the Best New Artist in the Malaysia PWH Music Award.
Hsieh's first hit song released overseas was "Shang å·" sung by the Chinese singer Daimo Li. The song served as a milestone in his music career and enabled him to produce many more songs one after another. In 2009, Hsieh officially started his career as a music producer. Over the years, he has participated in the production of many works including the hit song in Yixin Lin's album, album production for Ariel Zheng, radio station music for Chen Jiakai, concert director for Yiyi Chen, and debut EP for Sheena Yanting, etc.
Hsieh has worked with Warner Chappell Music for over ten years, and released songs all over Asia Pacific. His works include Crowd LuâÂÂs "Your name engraved herein Ã¥ÂȌ¨æÂÂå¿ÂåºÂçÂÂÃ¥ÂÂÃ¥ÂÂ", Karen MokâÂÂs "My Dear 親æÂÂçÂÂ", A-LinâÂÂs "IâÂÂm not sorry æ±æÂÂæÂÂä¸Âæ±æÂÂ", Andrew Tan's "Broken å£ÂæÂÂçÂÂæÂÂÃ¥ÂÂ", Angela Changs "Return éÂÂ", Daimo Li's "Shang å·", Janice Yan's "Grim Reaper é»羠çÂÂ", Rainie YangâÂÂs "DonâÂÂt Care Anymore èÂÂæÂÂç¡éÂÂ", Linong Chen and Lala HsuâÂÂs "Unsure ä¸Âç¡æÂÂçÂÂ¥", and Julia Pengs "When I look back æÂÂæ³念æÂÂèª己", etc. He has also worked with singers such as Momo Wu, Terry Lin, Wallace Chung, Hankyung, Ailing Tai, Mi Zhou, Yisa Yu, Della, etc.
Since 2011, Hsieh became the Director for the digital concert of Malaysian artists. He was also invited to perform theme songs for TV series, such as âÂÂHeart to heart å¿Âé»Âå¿Â", "Ni Zhi Dao ä½ çÂ¥éÂÂ", "My Sensei Nyonya å¨Âæ¹ç¸æÂÂæ ¼", "Jie yau 解èÂÂ¥", etc.
In 2018, Hsieh has been nominated as the "Top 10 Original Song (international)" in the Malaysia PWH Music Award with Karen Mok's "My Dear 親æÂÂçÂÂ". In 2020, he won the award "Top 8 Award" in the Ultimate Song Chart Awards with Jason ChanâÂÂs "Gan Qing Zhe Hui Shi æÂÂæ éÂÂÃ¥ÂÂäºÂ". In the same year, he collaborated with Singaporean musician é³æÂÂè¯ and Malaysian lyricist Yuanting Xu to create Crowd Lu's "Your name engraved herein Ã¥ÂȌ¨æÂÂå¿ÂåºÂçÂÂÃ¥ÂÂÃ¥ÂÂ", which is the theme song of the movie in the same title. The song received great feedback in the market and was awarded "Best Original Song" in the 57th Golden Horse Awards and "Song of the Year" in the 32nd Golden Melody Awards. Hsieh himself was also congratulated by the JKKN Assistant Director Dato Sebastian Ting Chiew Yew.
In 2014, Hsieh started Burger Music Studio with Zhenghao Wu and Yaojian Wang as partners. The business focuses on producing albums and singles and also serves as an original publishing (OP) company, aiming to support songwriters to sell their work.
He and his wife have known each other for about a decade since they met as students and were married in 2013. In 2014, Hsieh wrote a song "Popomama å©Âå©Â媽媽" for his grandmother's 90th birthday as a tribute to the seniors in his family. In 2017, Hsieh's father died, and Hsieh also wrote a song for him, which was later released as "Ceng Jing You Ge Peng You æ¾ç¶ÂæÂÂÃ¥ÂÂæÂÂÃ¥ÂÂ" sung by Don Chu. Whenever he has songs released, his family share the work to show support for his career. Hsieh is very grateful for all the encouragement and support he receives from his family, because they allow him to pursue his career without having to worry about anything.