Kelly Campbell is an American media executive who served as president of Peacock from November 2021 to January 2025 and previously as president of Hulu (2020âÂÂ2021). Earlier, she was HuluâÂÂs chief marketing officer and spent more than a decade at Google in marketing leadership roles across Google Ads and Google Cloud.
Campbell graduated magna cum laude from Vanderbilt University with a degree in Human and Organizational Development, and later earned an MBA from Harvard Business School.
Campbell began her career in investment banking at JPMorgan Chase before moving into technology and media marketing roles.
From c. 2005 to 2017, Campbell held senior marketing leadership roles at Google, working across Google Ads (AdWords), Google Cloud and G Suite (now Google Workspace). Her experience at Google established her reputation for data-driven global marketing prior to joining the streaming sector.
Campbell joined Hulu as Chief Marketing Officer in July 2017, leading brand, creative, performance and content marketing for both SVOD and live-TV businesses. In February 2020 she was promoted to President of Hulu, a role in which she oversaw subscription and live-TV operations and participated in integration planning as HuluâÂÂs ownership and corporate relationships evolved under Disney. She left Hulu in October 2021 to join NBCUniversal/Peacock.
On 6 October 2021, NBCUniversal announced Campbell as president of Peacock, reporting to Matt Strauss; she joined the leadership team in November 2021. During her tenure, Peacock expanded its live-sports strategy, including the first-ever streaming-exclusive NFL Wild Card game in January 2024, which NBC said reached more than 32 million viewers and averaged about 23 millionâÂÂat the time a U.S. record for a live stream. In the build-up to and during the Paris 2024 Olympics, Peacock introduced product features such as Discovery Multiview and an expanded âÂÂGold Zone,â which drew positive coverage and heavy usage figures.
On 8 January 2025, trade outlets reported that Campbell would exit Peacock as part of a corporate reorganisation at NBCUniversal Media Group, and she confirmed her departure shortly thereafter.
Campbell was appointed to the board of Urban Outfitters, Inc. in December 2021.
In 2025 she joined the boards of National CineMedia, Inc. and Match Group; company filings and corporate announcements list her as an independent director for both companies.