"Keep On Loving You" is a ballad written by Kevin Cronin and performed by American rock band REO Speedwagon. It features the lead guitar work of Gary Richrath. The song first appeared on REO Speedwagon's 1980 album Hi Infidelity.
It was the first REO Speedwagon single to break the top 50 on the U.S. Billboard Hot 100, reaching the number-one spot for one week in March 1981. The single was certified platinum for U.S. sales of over one million copies. It peaked at number seven on the UK Singles Chart.
"Keep On Loving You" has been a mainstay on 1980s soft rock compilations and has appeared on dozens of 'various artists' compilation albums, as well as several REO Speedwagon greatest hits albums. Ultimate Classic Rock critic Matt Wardlaw rated it REO Speedwagon's all-time greatest song.
Kevin Cronin was inspired to write "Keep On Loving You" after learning that his wife had cheated on him.. He said that the song affirmed his belief that people can change, and if a relationship is worth saving then you should "give it all you've got."
Cronin stated that he wrote "Keep On Loving You" as a more traditional love ballad, and the band as a whole developed it into its final arrangement as a power ballad. He recounted:
Cronin said that he started playing the chords for the song on piano, which he had done "about 100 times" before without anyone else noticing, but one time Gary Richrath started playing on his Les Paul guitar. Cronin initially thought that Richrath was playing just to drown him out, but he then realized that "That's exactly what this song needs!", after which Cronin said that "the song took off from there."
Epic Records did not think the song was good enough to be released as a single, but the band persuaded them to do so.
"Keep On Loving You" received mixed to negative reviews from critics and audiences alike; it has been widely criticized for its dated and bombastic production style, sentimental lyrics, perceived "overplayed" nature and lack of originality.
Stephen Thomas Erlewine of AllMusic gave the song a positive review and said, "And so what if it does, because this is great arena rock, filled with hooks as expansive as Three Rivers Stadium and as catchy as the flu. That, of course, applies to the record's two biggest hitsâÂÂthe power ballad "Keep on Loving You" and the surging "Take It on the Run"âÂÂwhich define their era, but what gives the album real staying power is that the rest of the record works equally well."
Mike DeGagne criticized the song for giving the band "more appeal to FM radio and more commercial success", but also praised its instrumentation, describing it as "keyboard-guided melodies of its type, set adrift to Kevin Cronin's gentle, comfy-cozy vocals" and assuring that "No matter which instrument's riffs are heard, guitar or keyboard, they're polished and pristine, blanketed by lyrics that are simple yet overwhelmingly emotive."
In 2025 Ultimate Classic Rock critic Corey Irwin rated "Keep on Loving You" as the 11th greatest power ballad of all time. In 2013 Ultimate Classic Rock critic Matt Wardlaw rated it as REO Speedwagon's greatest song.
In 1981, a video of the song was the 17th played on the first day of broadcast of MTV, on August 1. It was framed by a scene of Kevin Cronin talking about his relationship troubles with a female psychiatrist and contained a shot where a woman picked up a telephone connected to Gary Richrath's guitar, referencing the live version of "157 Riverside AvenueâÂÂ.
REO Speedwagon
Additional personnel