KKMX (104.3 FM, "Sam FM") is a radio station broadcasting an adult hits music format. Licensed to Tri City, Oregon, United States, the station is currently owned by Brooke Communications, Inc.
104.3 signed on the air in 1989 as âÂÂFM 104 KTRQâ with a pop music format featuring a wide variety of contemporary hits. In early 1991, 104.3 KTRQ briefly became a country music station, but went off the air by that summer.
In 1993, after being silent for two years, the station resurfaced as âÂÂthe Hit Mix, 104.3 KKMXâ with JRN's satellite-fed Hot AC format. In 1994, KKMX rebranded as âÂÂSoft Rock 104â as they added the translator at 104.5 in Roseburg. In early 1996, KKMX became âÂÂMix 104â as it switched to ABC's Adult Contemporary format. In 1998, the station returned to a Hot AC format as âÂÂ104-5 Kiss FMâ with a focus on the frequency of the Roseburg translator. In 2007, KKMX stunted by playing Sammy Davis Jr. and then flipped to Adult Hits with the âÂÂ104-5 Sam FMâ branding.
KKMX also broadcasts on the following translator: