Simply (formerly JoyTunes) is a privately held company that develops mobile applications for learning music and drawing. Its apps include Simply Piano, Simply Guitar, Simply Tune, Simply Sing, and Simply Draw. In July 2022, JoyTunes rebranded as Simply. The company reports millions of monthly users across 180 countries. Its flagship app, Simply Piano, has received over 450,000 ratings at 4.8 on the US App Store as of early 2025.
Simply initially focused on music education, developing piano learning apps alongside a patented note-recognition engine called MusicSense. The technology powers several of the company's music apps and supports acoustic instruments including piano, guitar, and voice.
Simply Piano launched in 2017 and is a subscription-based mobile application for iOS and Android designed to teach piano. It uses audio recognition technology to provide real-time feedback and offers lessons across skill levels. The app supports acoustic and digital keyboards. In 2024, Simply announced a partnership with Trinity College London, allowing users who complete certain courses to be eligible for a TCL certificate. As of early 2025, the app holds a 4.8 rating on the US App Store based on over 450,000 ratings.
In December 2024, Simply released Simply Piano for Apple Vision Pro, which includes a virtual keyboard allowing users to play without a physical instrument. The Simply Piano logo appeared during Apple's Vision Pro presentation at WWDC 2023. In 2025, Simply released Simply Piano for Android XR.
Simply Guitar is a subscription-based mobile application (iOS and Android) designed to teach guitar through personalized lessons covering chords, strumming, riffs, and complete songs. The app includes real-time AI-feedback, video lessons, and a library of songs across playing levels., supporting both structured learning and independent play.
Simply Draw launched in 2023 and is a subscription-based mobile application (iOS and Android) that teaches users to draw with pencil on paper. Created by professional artists and powered by AI, Simply Draw offers step-by-step video tutorials, real-time visual AI-feedback on actual drawings, and an AI-driven personalized learning path based on each learner's goals and progress. Available across skill levels and ages, it also includes a dedicated path for younger children.
Simply Tune is a free guitar tuning application developed by Simply Ltd, available on iOS and Android, supporting guitar, bass, and ukulele via automatic and manual tuning modes. The app, which also includes a chord library and step-by-step visual guidance, has received Apple's Editors' Choice designation and holds a 4.8 out of 5 rating on the App Store.
Simply Sing is a subscription-based mobile application (iOS and Android) that uses AI to help users develop their singing voice. The app listens in real time, providing personalized AI-feedback on pitch, tone, and key, and adapts to each user's level. It includes a library of songs across genres and skill levels, supporting both beginner and more experienced singers.
Simply has raised a total of $97 million in venture capital funding to date. Early funding rounds included:
In 2019, Simply announced that it raised $25 million in a round led by Tel Aviv-based venture capital firm Qumra Capital. In 2021 Simply raised $50 million from Google Ventures (GV), Qualcomm Ventures and Hearst Ventures. The company has raised $97 million to date.
In April 2024, Simply launched the Sheba Music Therapy Room named Harmony at the Sheba Medical Center's rehabilitation hospital. Since its launch, the music room has been integrated into the hospital's therapeutic offering. It operates five days a week and offers rehabilitation patients lessons in piano, guitar and drums, as well as a full recording studio, music therapy and group sessions with professional music therapists and teachers from the JerusalemÃÂ Academy of Music and Dance..