The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the Journal of Business (1928).
As of 2025, Jan-Benedict E.M. Steenkamp serves as the Editor-in-Chief of the Journal of Marketing. He is the Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill. The co-editors are Marc Fischer, Kelly Haws, Maura Scott, and Rebecca Slotegraaf. A list of past editors can be found at https://www.ama.org/past-editors-journal-of-marketing/.
The journal has published special issues on various topics, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute.
The journal presents three article-focused honors on an annual basis. The H. Paul Root Award honors the best article from the most recent volume, The Hunt/Maynard Award honors recent contributions to marketing theory, and the JM/Jagdish Sheth Foundation honors articles that have had a long-term impact.