The Journal of Consumer Behaviour is a bimonthly peer-reviewed academic journal dedicated to the study of consumer behaviour. It was established in 2001 and is published by John Wiley & Sons.
The Editors-in-Chief are Professor Steven D'Alessandro (Edith Cowan University) and Professor Jacqueline Eastman (Florida Gulf Coast University).
According to the Australian Business Deans Council, the journal in 2022 is an A-Level.
According to the Journal Citation Reports, the journal has a 2020 impact factor of 3.28, ranking it 100 out of 153 journals in the category "Business".