Juan "Johnny" Ledesma Manahan (born February 11, 1947), also known as Mr. M, is a Filipino film and television director, actor, talent manager, and screenwriter. He is known for scouting and managing actors, having been served as VP and managing director for ABS-CBN's Star Magic (formerly Discovery and Talent Center) and head of ABS-CBN Studios until 2020, as well as the former senior vice-president of ABS-CBN. Manahan worked as a consultant for Sparkle, GMA Network's talent management arm, until 2025.
Manahan was born as Juan Ledesma Manahan on February 11, 1947, in Bacolod, Negros Occidental, Philippines. His parents were Dr. Constantino Perez Manahan and Elvira Ledesma Manahan, a socialite and television host (Two for the Road). Manahan attended high school at the Ateneo de Manila in 1964, and finished his studies at the University of California, Berkeley, AB Art History, in 1969.
Before becoming a director-manager, Manahan was a visual artist, painter, and sculptor. He received the "Special Citation" award at the Paris Biennale of Art in 1979.
Manahan began his career directing for television soon after his studies around 1971. He was a freelancer and directed shows for the various local channels such as Two for the Road (GMA), For the Boys (IBC), The Big Big Show (BBC/City2), and Kaluskos Musmos (RPN). Right after ABS-CBN re-opened in 1986, he was appointed as a resident director at the network. He directed the leading shows of the history of local television, such as Chika Chika Chicks, , Tonight with Dick and Carmi, Abangan Ang Susunod Na Kabanata, and I Am What I Am.
Manahan's mother, socialite and actress Elvira Manahan was killed on October 14, 1986.
Manahan, together with Lino Brocka, Charo Santos-Concio, and Freddie M. Garcia who was then ABS-CBN executive vice president and general manager, established Star Magic to create a stable of new stars exclusively for the network in 1988 as Discovery. This gave birth to Talent Center. In its early years, the Talent Center's project was Ang TV. The show auditioned thousands of people and accepted chosen ones into the program. The series soon led to mall shows, live concerts, and record albums. It also became a springboard for the careers of Claudine Barretto, Jolina Magdangal, Camille Prats, Victor Neri, Angelica Panganiban, Carlo Aquino, Angelu de Leon, Sarah Geronimo, Geoff Eigenmann, Rica Peralejo, Gio Alvarez, and Paolo Contis among others. The Talent Center continued its search through the launching vehicle Star Circle in 1995.
On February 5, 1992, Manahan assisted lawyer Miriam Defensor Santiago in setting up the first national convention of her People's Reform Party at the Araneta Coliseum.
While he was busy discovering and developing new talent, Manahan continued to direct television shows, movies, concerts, and specials. In particular, he directed the first collaboration of Martin Nievera and Gary Valenciano, a major concert in September 2009 at the Mall of Asia concert grounds, as well as concerts of international singers Barry Manilow, Diana Krall and Andrea Bocelli in the Philippines.
He is the man behind the television coverage of the Miss Earth pageants, the Christmas and anniversary specials of ABS-CBN, celebrity weddings and debut specials, election specials, and many more. In addition, he also managed the grand world tours and concerts outside the country which includes ASAP '05 in the U.S. and Japan, Wowowee in Las Vegas, Chicago and Hawaii, and the Star Magic World Tour in Canada and the U.S., among others.
Manahan held various positions in ABS-CBN management. He was the director in the Talent Center (1992-1994); program director in the Production Department (1994-1996); and vice president in the Talent Development & Management Center (1996-2003); senior vice president of ABS-CBN's Star Magic (2003-2007). He retired in 2007 but remained as head and consultant of Star Magic until 2020.
In 2020, following the closure of ABS-CBN for not having its franchise renewed by the congress and National Telecommunications Commission, Manahan signed up as Production Consultant with Brightlight Productions, an independent company owned by former Negros Occidental 3rd District Rep. Albee Benitez. Brightlight Productions secured a blocktime agreement with TV5, allowing Manahan to handle two variety shows: the daily noontime show Lunch Out Loud and the now-defunct Sunday noontime musical variety show Sunday Noontime Live!. Following his departure, Joane Laygo, who was an assistant director in ASAP, replaced Manahan as the director of ASAP.
In July 2021, Manahan returned to GMA Network by joining its talent management arm, GMA Artist Center as a consultant. The said agency is later rebranded as Sparkle in January 2022.
In November 2025, Manahan was found New Home With TV5 Network's Home Artist Agency under "Mquest Artist Agency" Via "MQuest Ventures" for It's New Became a Starmaker on Growing Home Artists as Known as Kapatid Network.
Manahan was a mentor to a number of people who went on to become well-known in show business in the Philippines; among these are Star Magic talents Piolo Pascual, Claudine Barretto, Jolina Magdangal, Carlo Aquino, Camille Prats, Patrick Garcia, Paolo Contis, Angelica Panganiban, Sarah Geronimo, Melai Cantiveros, Dimples Romana, Denise Laurel, Diether Ocampo, Rica Peralejo, Heaven Peralejo, Jerome Ponce, Baron Geisler, Jodi Sta. Maria, Bea Alonzo, Winnie Cordero, Andrei Felix, Geoff Eigenmann, Heart Evangelista, Kim Chiu, Gerald Anderson and John Lloyd Cruz.
On March 16, 2024, a surprise 5 star-studded tribute party 'Night of 100 Stars' to âÂÂMr. MâÂÂs 77th birthday on February 11, 2024, held at Newport World Resorts, became a multiple reunion of the nationâÂÂs top stars.