Jersey Shore Premium Outlets is an outdoor outlet shopping center in the borough of Tinton Falls in Monmouth County, New Jersey, United States. Operated by Simon Property Group through its Chelsea Property Group division, the openâÂÂair complex encompasses about of gross leasable space. It contains roughly 120 designer and nameâÂÂbrand outlet stores and was marketed as SimonâÂÂs third and largest Premium Outlet in New Jersey. The center is situated off exit 100A of the Garden State Parkway along New Jersey Route 66.
In 2007 Simon Property Group announced plans for a major outlet mall in Tinton Falls. The companyâÂÂs thirdâÂÂquarter 2007 filing described âÂÂJersey Shore Premium Outletsâ as a 435,000âÂÂsquareâÂÂfoot upscale manufacturersâ outlet center, wholly owned by Simon, with construction costs projected at about US$157àmillion and an anticipated 12àpercent return on investment. Construction began later that year, and a new road, Premium Outlets Boulevard, was built from Route 66 to provide access.
Local officials touted the projectâÂÂs economic benefits. A Monmouth County press release issued ahead of the opening described the outlet mall as a US$150àmillion investment that would provide about 430,000àsquare feet of highâÂÂend retail space and had already created roughly 800 jobs. County officials predicted that the center would generate tax revenue, attract bus tours to the Jersey Shore and stimulate tourism and local spending.
The mall was designed by Hennon Group Architects and The Collaborative Inc. The firms created a villageâÂÂstyle layout with open courtyards and pedestrian streets, featuring towers modeled on coastal lighthouses and finishes inspired by the colors of nearby shore towns. Jersey Shore Premium Outlets opened to the public on Novemberà13, 2008. SimonâÂÂs annual report noted that the Tinton Falls center opened with roughly 120 designer and nameâÂÂbrand outlet stores and approximately of gross leasable area, and that the new outlets in Tinton Falls and Houston were wellâÂÂleased and expected to deliver a 13àpercent return on investment.
NJBIZ characterised the opening as significant to the stateâÂÂs outlet industry, calling Jersey Shore Premium Outlets the third and largest Premium Outlet in New Jersey and reporting that it created more than 800 jobs. According to that article, the trade journal Retail Value News ranked the center as the secondâÂÂlargest outlet mall in New Jersey after The Walk in Atlantic City.
The mall covers about of leasable space arranged in a singleâÂÂstory, openâÂÂair âÂÂvillageâ with landscaped courtyards and surface parking lots. Architectural features include lighthouseâÂÂlike towers and pastel colours intended to evoke the Jersey ShoreâÂÂs beach towns. Simon Property GroupâÂÂs 2019 property portfolio lists the property as having about of gross leasable area and serving the Metro NewàYorkâÂÂJersey Shore trade area.
In Januaryà2019 Simon Property Group announced a major solarâÂÂenergy initiative at Jersey Shore Premium Outlets. Working with Safari Energy, the company planned to install nearly 700 additional solar panels on the mallâÂÂs roofs to augment an existing 1,300âÂÂpanel array installed in 2012. The combined system was expected to generate more than 302,000àkilowattâÂÂhours of electricity annually and reduce the centerâÂÂs energy costs and carbon footprint by at least 55àpercent. General manager Janet Porter said the project demonstrated SimonâÂÂs commitment to renewable energy and innovation.
When Jersey Shore Premium Outlets opened in NovemberÃÂ 2008 it was reported to be 92ÃÂ percent leased. A Simon Property Group press release issued in JanuaryÃÂ 2009 listed early tenants such as AnnÃÂ Taylor, BCBG Max Azria, Banana Republic, Brooks Brothers, Burberry, Calvin Klein, Cole Haan, Elie Tahari, Geox, Guess, J.Crew, Juicy Couture, Kate Spade, Kenneth Cole, Lucky Brand, Michael Kors, Nike, Sony, Theory and Tommy Hilfiger. By 2019 many national fashion and lifestyle brands continued to operate at the center, including AnnÃÂ Taylor, Brooks Brothers, Burberry, CalvinÃÂ Klein, Coach, ColeÃÂ Haan, Express, Gap, J.Crew, KateÃÂ Spade New York, Lacoste, MichaelÃÂ Kors, Nike Factory Store, PoloÃÂ RalphÃÂ Lauren, Puma, Talbots, Theory, TommyÃÂ Hilfiger, UGG, UnderÃÂ Armour and VeraÃÂ Bradley.
In Marchà2023 the Asbury Park Press reported that several new retailers were joining the outlet center. Marketing director Michele Baboomian said leasing demand remained strong and that customers valued the ability to âÂÂtouch, feel and try on products before they buyâÂÂ. The article noted that Windsor Fashion had recently opened near the Gap factory store, Lovia (a jewelry and accessories brand) planned to open in midâÂÂApril, Under Armour Factory House would relocate to a larger space in May, the luxury menâÂÂs shoe maker VellaPais was scheduled to open in May, and SpencerâÂÂs, a gift and novelty retailer, was slated to open in July.
The outlet center has been credited with boosting the economy of Monmouth County. In the weeks before its opening, county officials described Jersey Shore Premium Outlets as âÂÂa sign of economic lifeâ during a nationwide recession and highlighted the hundreds of jobs the project created. NJBIZ reported that the development generated more than 800 jobs and ranked it among the largest outlet malls in New Jersey. County tourism officials expected the mall to draw bus tours to the Jersey Shore region, increasing hotel stays and spending at nearby restaurants and attractions.