Ituen Bassey trading as Ituen Basi is a Nigerian fashion designer. She has created costume designs for musical theatre as well as creating catwalk shows. She has worked in the UK and in Nigeria.
Bassey graduated in Nigeria in Theatre Arts at Obafemi Awolowo University before studying at the London School of Fashion. She has worked as a designer in England and in Nigeria. She did costume designs for the musicals 'Coloured GirlsâÂÂ, âÂÂHearWordâ and âÂÂSaro the MusicalâÂÂ. She started her (almost) eponymous label in 2006 which was Ituen Basi. She is known for her use of Ankara wax print fabric.
In 2019 she was unveiling her new collection at the Arise Fashion Week in Lagos where she was described as a "design veteran".
The Ankara and Beads collection earned her âÂÂThe Most Innovative Designerâ award in 2009 and the following year she created the Independence collection. This show gained her the âÂÂEmerging Designer of the Year, Africaâ award at the Africa Fashion Week, Johannesburg. The Love Series collection made her the âÂÂMost Creative Designerâ at Arise Magazine Fashion Week and the Double Take collection made her Designer of the Year, Africa during the 2012 Mercedes Benz Fashion Week Africa in Johannesburg.