Islamic Tourism Centre (ITC) is a Malaysian agency under the Ministry of Tourism, Arts and Culture focusing on Islamic Tourism and has led industry players in strengthening their position in Islamic Tourism and creating a Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem.
Function
- Making a research into Islamic Tourism development
- Giving industry insight and information exchange
- Focusing on training and capacity building
- Consultation service
- Product and market development
- Muslim-friendly standards development, certification and recognition
References