"Is This Love" is a song by Japanese vocal group XG. It was originally released as the eighth and final track on XG's second EP, Awe, on November 8, 2024. It was later re-released as a digital single on March 7, 2025, as the global campaign song for Shiseido's Anessa brand.
In 2025, XG was announced as the brand muse for Anessa, a sun care brand under Shiseido. On February 28, 2025, XG appeared in two commercials for Anessa which used "Is This Love" as its background track. The group also appeared in a minute-long video titled "The people who shine are the people who have fun." On March 7, the girl group re-released "Is This Love" with several new remixes and versions.