"Is It Love" is a song recorded by Dutch Eurodance group Twenty 4 Seven, released in November 1993, by label Indisc, as the fourth single from their second studio album, Slave To The Music (1993). It was the first up-tempo song written by Ruud van Rijen, who also co-produced the song with the group. "Is It Love" experienced success on the charts in Europe, peaking at number five in Germany. The chorus is sung by Nance Coolen while the rap parts are performed by Stay-C. Maria Jimenez from pan-European magazine Music & Media described it as a "sugar-coated highly commercial track".
"Is It Love" entered the top 10 in Austria, Denmark, Germany, the Netherlands, Portugal, and Sweden. In Germany, it spent 19 weeks within the German Singles Chart. On the Eurochart Hot 100, it debuted at number 32, after charting in Belgium, Denmark, the Netherlands, Portugal and Sweden. It peaked at number 16, while reaching number 13 on the European Dance Radio Chart. The song was a top-20 hit also in Belgium, and Iceland. It didn't chart on the UK Singles Chart. Outside Europe, "Is It Love" charted at number eight in Zimbabwe, and number 20 in both Australia and New Zealand. It earned a gold record in Germany, with a sale of 250,000 singles.
The partially black-and-white music video for "Is It Love" was released in December 1993 by Garcia Media Production. It was videoed by Fernando Garcia and Steve Walker, and filmed in Belgium and the Netherlands. It has a storyline of a man seeing a woman in a bar, played by group member Nance Coolen. He falls in love with her and follows her with flowers, but eventually she is being picked up by a car. MTV Europe put the video on "prime break out" rotation in the beginning of January 1994, while it was A-listed by German music television channel VIVA in February.