Switzerland was represented at the Eurovision Song Contest 1964 with the song "", composed by Giovanni Pelli, with lyrics by Sanzio Chiesa, and performed by Anita Traversi. The Swiss participating broadcaster, the Swiss Broadcasting Corporation (SRG SSR), selected its entry through a national final.
=== === The Swiss Broadcasting Corporation (SRG SSR) held a national final to select its entry for the Eurovision Song Contest 1964. Six songs took part in the selection, with two songs being performed each in French, German, and Italian. Six artists took part to represent Switzerland, among whom was Anita Traversi; who previously represented .
Swiss German and Romansh broadcaster (SF DRS) staged the national final on 8 February 1964 at 20:20 CET (19:20 UTC) in Zürich. It was presented by Heidi Abel, Francis Bernier, and .
The voting consisted of three regional juries from Bern, Lausanne, and Lugano, with nine members each. Each juror would give 3 points to their favorite song, 2 to their second favorite, and 1 to their third favorite. The jurors disregarded the songwriters in favor of the quality of the songs and the validity of the lyrics. The voting was done in secret.
The winner was the song "" composed by Giovanni Pelli, written by Sanzio Chiesa, and performed by Anita Traversi, which was favored by the Bernese jury. It is reported that the song "" by Jean-Pierre & Nathalie received at least 31 pointsâ 19 from the Lausanne jury and 12 from Lugano.
At the Eurovision Song Contest 1964 in Copenhagen, the Swiss entry was the fourteenth song of the night following and preceding . The Swiss entry was conducted by Fernando Paggi, who previously conducted the and was the musical director for the 1956 contest and conducted several songs. At the close of voting, Switzerland had received nul points along with , , and .
Each participating broadcaster assembled a ten-member jury panel. Every jury member could distribute 9 points in 3 different ways depending on how the jurors voted; 5, 3, and 1 points to their 3 favorite songs, 6 and 3 points to their 2 favorite songs, or 9 points to a single song.
Switzerland did not receive any points in the contest.