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Humanitarian response by for-profit organisations to the 2010 Haiti earthquake

This article describes humanitarian responses from "for-profit" organizations, such as business corporations, following the January 12, 2010, earthquake in Haiti.

Africa

Kenya

In coordination with the Kenya Red Cross, Kenya Airways—the country's largest airline and flag carrier—raised money for earthquake relief efforts by collecting donations on local and international flights.

Asia

Israel

Japan

  • Daiichi Sankyo, a major international drug manufacturer based in Japan, donated pharmaceutical products worth approximately . The company also gave approximately to the Japanese Red Cross, and to the American Red Cross, to support their humanitarian responses.
  • Several Japan-based automobile manufacturers made monetary donations. Nissan gave a donation exceeding , while Toyota gave a half million dollars ().
  • Tokyo-based Canon, the multinational manufacturer of imaging and optical products, contributed.

Pakistan

  • ARY Digital Network, a subsidiary of the Dubai-based holding group The ARY Group, pledged a cash donation of over US$100,000. The Network also provided over US$100,000 worth of water, medical supplies, and other necessary goods, while sending a relief team composed of doctors, social workers, and reporters to affected areas.

Europe

Azerbaijan

Finland

  • Finnish communications multinational Nokia contributed .

Germany

  • Several days after the earthquake, Deutsche Bank announced that it would donate 100 percent of net US agency equity trading commissions on January 15 to the humanitarian cause. The initiative raised approximately .
  • Deutsche Post DHL sent one of its Disaster Response Teams, which are deployed free of charge, at the request of the United Nations Office for the Coordination of Humanitarian Affairs (OCHA), to airports in disaster-affected areas to assist with the logistics of coordinating relief supplies. Following the earthquake, OCHA deployed a Disaster Response Team to help manage the large influx of relief supplies by supporting key logistical efforts like warehousing and inventory, and managing incoming supplies effectively in order to prevent bottlenecking at the airport and ensure that badly needed medical and other relief supplies would keep moving.

Netherlands

Various Dutch organizations raised money for the Samenwerkende Hulporganisaties (Giro 555), a cooperative effort of aid organizations:

  • Radio 538, Radio 2, 3FM, Q-Music, SLAM!FM and Radio Veronica broadcast a joint special from 6:00 am to 11:00 pm on January 22, under the name Radio 555. Discovery Network Europe also participated in raising funds for Giro 555, by placing a ticker requesting donations on top of their regular broadcasts on Discovery Channel and Animal Planet.
  • Following the radio special, the Dutch public television station Nederland 1, and various commercial stations (RTL 4, SBS6, and TMF) broadcast a joint evening special under the name "Nederland helpt Haïti" (The Netherlands helps Haiti). By day's end, the joint specials had raised over €41 million. This sum was doubled by the Dutch government, raising the total to over €83.4 million (US$118 million). Later, another €18.6 million was raised, bringing the total Dutch contribution to €100.6 million (US$140 million).
  • On January 22, an extended-length episode of Jeugdjournaal was broadcast on all public and commercial cable networks aimed at younger audiences, such as the Disney Channel and Nickelodeon.
  • The Dutch retail and pharmacy chain Kruidvat donated .
  • Customers of ING, an international financial institution of Dutch origin, donated . Immediately after the earthquake, the company itself contributed €30,000 from the ING Group Disaster Relief Fund to the Red Cross to provide emergency items, such as blankets, water containers and cooking equipment. Immediately after the earthquake, the company itself contributed €30,000 from the ING Group Disaster Relief Fund to the Red Cross, to provide emergency items—including blankets, water containers, and cooking equipment.
  • Unilever, a British-Dutch multinational corporation which owns a number of global food and home product brands, donated .
  • Deloitte, the world's largest private professional services organization, contributed .
  • TNT NV, an international express and mail delivery company headquartered in the Netherlands, participated in sending an Emergency Response Team. As part of an ongoing collaboration with the World Food Programme, TNT partnered with UPS and Agility to send a "logistics emergency team" to assist the WFP in coordinating relief supplies and disaster response efforts.

Sweden

Switzerland

  • Novartis contributed 2.5 million dollars in emergency aid.

United Kingdom

North America

Aruba

  • Setar Aruba, a telecommunications company, donated money raised customers who text the word "Haiti" to their call line, producing about $3 per text.
  • Digicel Aruba, a telecommunications company, donated $100,000 to a relief fund, and is also donating 100 percent of proceeds from all customers who text the word "Help" to a call line that has been set up for the relief effort.
  • MetaCorp, an Aruba-based holding company, donated about $28,000 to Red Cross relief efforts.
  • Burger King in Aruba donated roughly $3,000.
  • De Schakel College, a private school on the island, was organizing fund raising activities and collecting clothing and supplies.

Canada

  • Aeroplan, a frequent flyer program, donated 1 million Aeroplan miles to the Canadian Red Cross and 1 million to Médecins Sans Frontières, and allowed members to donate miles to either. It matched employee cash donations to the Canadian Red Cross.
  • Air Canada, the Canadian flag carrier airline, dispatched a dedicated relief flight from Montreal to Port-au-Prince carrying a full load of humanitarian supplies and about 100 search and rescue technicians from the Service de Police de la Ville de Montréal (SPVM), the Service de sécurité incendie de Montréal (SIM), and the Sûreté du Québec
  • Air Transat $25,000 to the Red Cross and $25,000 to SOS Children's Villages
  • The Bank of Montreal announced a donation of CAN$250,000 to the Canadian Red Cross. CEO Bill Downe stated, "The devastation in Haiti is massive, and all of us at BMO are deeply saddened by the news." The bank also appealed to its 36,000 employees to make donations. It waived fees on fund transfers to agencies or individuals in Haiti.
  • The Bank of Nova Scotia donated $250,000 to the Canadian Red Cross.
  • BC Liquor Store donated over $345,000 to help support Canadian Red Cross relief efforts.
  • The Canadian Imperial Bank of Commerce donating $100,000 and waived transaction fees on donations.
  • Canadian National Railway donated $100,000 to the Canadian Red Cross and is matching employee donations.
  • Canadian Tire will send tents, sleeping bags, flashlights and batteries to Haiti, and sell additional merchandise for the aid effort at cost.
  • The Co-operators will match $150,000 in donations
  • Desjardins Group has pledged $300,000.
  • First Air, along with the Belinda Stronach Foundation, has donated 2 Lockheed L-382 Hercules aircraft as well as a Boeing 767-200 'Super Freighter' to carry out rescue and relief missions. As of 19 January, the airline's two Hercules aircraft had flown five loads, or 160,000 lbs worth of aid.
  • Gildan Activewear donated $50,000 to the Red Cross.
  • Home Hardware donated $25,000 to the Mennonite Central Committee for Haitian earthquake relief.
  • The Hudson's Bay Company donated $200,000 to the Canadian Red Cross.
  • Hydro-Québec sent a team of professionals including doctors, nurses, firefighters and police officers and other officials.
  • IKEA Canada donated $50,000
  • Intact Financial donated $50,000 to the Canadian Red Cross.
  • The National Bank of Canada donated $150,000 to the Canadian Red Cross, and will match employee and public donations to an additional $100,000.
  • The Potash Corporation of Saskatchewan has pledged C$500,000, to be split equally between the Canadian Red Cross and Care Canada. Potash Corp. has also pledged it would match employee contributions. (Competitor The Mosaic Company (U.S. based, but with significant Canadian operations) has also committed . See U.S. section for details.)
  • Rogers Communications announced a donation of CAN$250,000, in addition to providing subscribers with a means of donating through their cellphones.
  • The Royal Bank of Canada, the parent company of the Royal Bank of Trinidad and Tobago, has pledged a donation to the Red Cross.
  • Scotiabank which has 4 bank branches in Haiti contributed CAD$250,000 to the Red Cross.
  • Shopper's Drug Mart donated $100,000 in cash and supplies including water, first aid and personal care items.
  • Sunwing Airlines, a tour operator, provided free seating up to a value of $50,000 for humanitarian and rescue workers on its flights between Montreal and Haiti.
  • TD Bank donated $100,000.
  • Tim Hortons donated $100,000 to UNICEF.
  • The Toronto Rock donated $17,000, $1000 for each goal scored against the Rochester Knighthawks on January 23, 2010.
  • TransForce, a transportation company, donated $50,000.
  • Wal-Mart Canada donated $100,000 and accepting donations at all 314 stores nationwide.
  • WestJet donated $100,000 to the Canadian Red Cross. It donated a charter flight to Port-au-Prince to carry relief supplies. It also made cargo space available for relief supplies on scheduled flights to Miami.

Jamaica

  • The Jamaican telecommunications company Digicel, which is a major mobile phone provider in Haiti, pledged US$5 million to support aid agencies and to help repair the damaged phone network.

United States

Oceania

Australia

Fiji

References

External links