"Hula-hoop" is a song by Italian singers Carl Brave and Noemi. It was released on 24 June 2022 through Sony Music Italy.
Written and produced by Carl Brave, the song marks the second collaboration with Noemi after "Makumba", which was included in the singer's digital and streaming re-release of her album Metamorfosi. Noemi explained the decision to collaborate again:Interviewed by Andrea Laffranchi of Corriere della Sera, Carl Brave said that the song echoes the sounds of Claudia Mori's song "Non succederàpiù".
Silvia Gianatti, reviewing the song for Vanity Fair Italia, reported that the collaboration reflects the personalities of the two artists, namely the "lightness that is mixed with a gaze that they share and that focuses on small things. [...] Affinity resonates between the notes, between irony and romance, talking about life, its difficulties." Giulia Ciavarelli of TV Sorrisi e Canzoni described the collaboration as "an engaging alchemy and complicity" with "a light and catchy style".
Alberto Muraro of All Music Italia described "Hula-Hoop" as a song with "both an ironic and romantic flavor" in which it "speaks of the metaphor of life, which with its difficulties keeps us all as in balance". For the same publication, Fabio Fiume found "similarities with last year's "Makumba", in a 1960s key" and that "the aside is not pushed to the power level, but arranged in a lifted way".
The music video for the song, directed by Simone Rovellini, was released on June 29, 2022, through the Carl Brave's YouTube channel.