Hoverspeed was a ferry company that operated on the English Channel from 1981 until 2005. It was formed in 1981 by the merger of Seaspeed and Hoverlloyd. Its last owners were Sea Containers; the company ran a small fleet of two high-speed SeaCat catamaran ferries in its final year.
Hoverspeed played a part in developing the hovercraft, and ran six SR.N4 Mountbatten class hovercraft and one SEDAM N500 Naviplane. Hoverspeed last operated hovercraft on its Dover to Calais service. They were withdrawn on 1 October 2000 and Hoverspeed continued to use Seacat catamarans built by Incat.
During the early 1970s, when both Hoverlloyd and Seaspeed were struggling to return a profit, the two operators had been in negotiations on a partnership to amalgamate operations. However, management at Hoverlloyd was not convinced the UK government would sanction any form of arrangement between Seaspeed and a foreign company. The situation was exacerbated when discussions became public knowledge and plans for a consortium were quickly abandoned.
In late 1981, when the two companies eventually merged, the situation was dire. Despite a valuation at ã110 million, combined losses were ã8 million with ticket prices 25 to 30% higher than the ferries. Under the terms of the merger, Hoverspeed was also under obligation to accept the two French hovercraft in exchange for a 10% participation in share capital by French state-owned SNCF. The new company was spearheaded by Gerry Draper, new Chief Executive and a former marketing director at British Airways. Draper had been involved in filling empty passenger seats aboard the new Boeing 747 jumbo jets in the early 1970s when IATA regulations prohibited discounting. He was also successful in turning Concorde services profitable.
Nevertheless, a number of early decisions plagued the new company. First, Hoverspeed inherited an antiquated reservation system which was inadequate, resulting in potential travellers having great difficulty in contacting Hoverspeed and many being told crossings were fully booked when they were not. This necessitated the reversion to a very basic manual reservation system to try to cope with demand. In 1982, loss income was estimated at between ã3 million and ã4 million. Second, excess capacity drove profit margins down. The most damaging mistake was to increase the number of crossings operated, over 10,000 in 1982, which did not match demand and the decision to briefly re-open the Ramsgate route for the summer season which was counter-productive. Third, parity pricing continued with ferry operators, even during peak season. This was a source of concern since 70% of the turnover (and traffic) was generated during the summer season between mid-June and mid-September.
Despite carrying 2.5 million passengers and 400,000 vehicles, a 21% market share, with 35% fewer flights and 250 staff made redundant, the new entity continued to register losses with ã5.5 million for the year 1982, ã3.5 million in 1983. The new French hovercraft, the N500, achieved only 60% reliability and did not meet ride comfort or control standards. It was eventually broken up for spares and scraps. The SR.N4 craft, moreover, could not accommodate the recently introduced double-deck and one-and-a-half deck coaches and this part of the market was lost. By 1984, the company was near collapse.
In February 1984, the UK government refused to provide further guaranteed loans, British Rail sold its 50% ownership which it had retained in the company (and its losses) for a nominal sum of ã1 to a syndicate consortium of 5 directors. Thus, Hoverspeed was effectively given away to its own management and was wholly owned within the private sector backed by merchant bank Kleinwort Benson providing guarantees and underwriting the cash needed to operate via NatWest.
The company immediately adopted premium instead of parity pricing, justified on the grounds that a faster service was expected to be more expensive. An aggressive advertising campaign was mounted against the ferries and more effort was made to target fares accurately. For 1984, the company made a loss of ã621,000. Its performance went up with a pre-tax profit of ã194,000 for 1985 with an increase in US passengers. This figure rose to ã625,000 in 1986.
Ripe for sale, in February 1986, Hoverspeed was sold by the management consortium to British Ferries (Sealink UK's holding company) owned by Sea Containers, a transport group engaged in marine container leasing, manufacturing, depot and logistics operations, railways operator, ferry operator and leisure industry investor for a sum of ã5 million, each syndicate making a profit of ã600,000. Large financial gains made by former managers of British Rail was to become a feature of rail privatization.
In 1987, Hoverspeed returned a profit of ã1.6 million with a turnover of ã42.3 million per year and ã4.7 million in 1988 and a turnover of ã44 million per year.
Being part of a larger shipping company allowed fresh re-capitalization, cheaper fuel as well as access to legal services. With the reduced fleet of hovercraft aging, it also permitted capital investment into more fuel efficient vessels with the first SeaCat catamaran services introduced in 1991 and larger Super SeaCats in 1997, the latter to achieve economies of scale in the face of stiff competition from the Channel Tunnel and the ferry companies.
After ten months of operation, it was reported that the Ramsgate-based high speed operations of Holyman Sally Ferries would cease due to the route not being financially viable. Majority shareholder Holyman announced that they would close the route and instead form a joint venture with Hoverspeed, moving their two vessels; Diamant and Rapide to operate from Dover to Ostend from March 1998 as Holyman Hoverspeed Ltd. Holyman sold their 50% stake in Holyman Hoverspeed to Sea Containers in August 1999, bringing the route and vessels under full Hoverspeed control.
After sustaining losses annually since 1995 (the last financial year the company returned a pre-tax profit) it was clear, by the early 2000s, Hoverspeed could no longer continue operating business-as-usual.
Despite the introduction of the Super SeaCats, Hoverspeed could not match EuroTunnel both in terms of economies of scale and pricing. This became apparent in the company's pre-tax profits immediately following the opening of the Channel Tunnel in May 1994.
Lucrative duty-free sales in July 1999 when the European Union removed tariffs between members states.
Consequently, Sea Containers announced it refused to support HoverspeedâÂÂs losses on the English Channel and that they would cease operations on the Dover-Calais route, ending over 40 years of service.
It was initially thought that both the 81m Seacats would move to Sea Containers Mediterranean services. However in March 2006 both the Seacat Rapide and Seacat Diamant were put up for sale by Sea Containers. Superseacat One which had operated for Hoverspeed on its now-closed Newhaven – Dieppe (2000 and 2002âÂÂ2004) and Dover – Calais / Ostend (2001) fast ferry services was sold in April 2006 to Acciona Trasmediterránea and was renamed Almudaina Dos.
Although the company ended Hovercraft service, they still retained ownership of the remaining 2 SR.N4s until 2006 when they were sold to Wensley Haydon-Baillie. In 2016, following a transfer of ownership of both land and the craft to the Homes and Communities Agency, a public campaign was launched to save one or both of the craft.
By summer 2016, it was established that The Princess Anne would be saved and refurbished as a permanent exhibit at the Hovercraft Museum. The fate of The Princess Margaret, which was not in such sound structural repair, was announced on 30 May 2018 - usable parts will be moved to The Princess Anne and the craft will be scrapped.
The closure of Hoverspeed left a single company in the United Kingdom still operating hovercraft flights, Hovertravel.
Since the closure of Hoverspeed, there have been no other high speed ferry services between Dover and Calais, and Dover and Ostende.
SpeedFerries launched a high speed Dover-Boulogne service in 2004, and this continued after the closure of Hoverspeed in 2005. In February 2007, SpeedFerries signed a lease on the former Dover Hoverport, though not the terminal building, moving there from the Eastern Docks. SpeedFerries went into administration in November 2008, which saw the cessation of services to Boulogne. The hoverport site was redeveloped in 2009.
After withdrawal by Hoverspeed from Folkestone in September 2000, the only remaining ferry service using Folkestone Harbour was operated by Falcon Seafreight, but this too closed in June 2001 and the port at Folkestone closed to all ferry traffic.
The route between Newhaven and Dieppe, continues to be served by a conventional ferry service by Transmanche Ferries, who commenced operations in 2001, after the failure of Hoverspeed to reach an agreement with Transmanche to charter Superseacat One for a service proposed to recommence in April 2005.
A high speed ferry service between Portsmouth and Cherbourg was launched, after a gap of nearly seven years, in 1998 by P&O Portsmouth using the chartered high speed ferry Superstar Express. This was replaced by the Portsmouth Express service in 2000 which operated until P&O Ferries withdrew from the Western Channel in 2005. Brittany Ferries launched a replacement high speed service in March 2005 using Normandie Express, which operated on the route until 2019 when it ceased.
Ramsgate (Pegwell Bay) Hoverport saw no further passenger services, but remained as an operational and maintenance base, with administration taking place on site until October 1985, and engineering (particularly hovercraft overhauls) continuing until December 1987. The buildings were demolished in August 1995.