Honey Bunches of Oats is a breakfast cereal owned by Post Holdings and produced by its subsidiary Post Consumer Brands. Created by lifelong Post employee Vernon J. Herzing by mixing several of Post's cereals together and having his daughter taste them, Honey Bunches of Oats was introduced to markets in 1989 after three years of development. The cereal is made up of three kinds of flakes and oat clusters baked with a hint of honey. It is marketed as a source of whole grain. Other varieties have almonds or fruits added into the mix.
The ingredients of the cereal are corn, whole grain wheat, sugar, whole grain rolled oats, rice, canola oil, wheat flour, malted barley flour, corn syrup, salt, molasses, honey, caramel color, barley malt extract, natural and artificial flavor, annatto extract, BHT.
The following are current, past, and limited editions:
Honey Bunches of Oats contains iron, niacinamide, vitamin B6, vitamin A palmitate, riboflavin (vitamin B<sub>2</sub>), thiamine mononitrate (vitamin B1), zinc oxide (source of zinc), folic acid, vitamin B<sub>12</sub>, vitamin D.