Herbert Crichlow (born 26 November 1968) is a British music producer and songwriter based in Sweden. Born in England and raised in Barbados, he is best known for his multiple diamond, platinum and gold awarded works. He is also known for his written collaborations with Max Martin, RedOne, David Franks and Denniz Pop. In 1997, he was awarded the UN Non Violence project Special Award for outstanding works. Crichlow has crafted hits for pop artists such as Backstreet Boys, Zayn Malik, Robyn, Leila K, Rita Ora, Five, amongst many others. His songs have been Grammy Award nominated five times.