Hayu (stylized as hayu and pronounced ) is an American-owned global over-the-top subscription video on-demand streaming television service, introduced in 2016.
The service is operated by a United Kingdom-based subsidiary of U.S. media company NBCUniversal, a division of Comcast, and primarily features content from NBCUniversal's American media properties.
From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind â offering every episode and every season of a broad selection of reality TV franchises, all in one place and available the same day as the USA. The majority of HayuâÂÂs content premieres on NBCU and VersantâÂÂs US channels: Bravo, E! and Oxygen.
Hayu is available in 45 markets (outside the US) including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.
In July 2024, NBCUniversal expanded Hayu to ITVâÂÂs premium streaming service in the UK, ITVX. In September 2024, NBCUniversal expanded Hayu to M6 Group's premium streaming service in France, M6+.
On 26 October 2024, Hayu announced The Real Housewives of London as its first-ever commission of an original series. The series premiered exclusively on the service in August 2025.