Treasure (; ; stylized in all caps) is a South Korean boy band formed by YG Entertainment in 2019. The group consists of ten members: Choi Hyun-suk, Jihoon, Yoshi, Junkyu, Yoon Jae-hyuk, Asahi, Doyoung, Haruto, Park Jeong-woo, and So Jung-hwan. Treasure debuted in 2020 with the single album ', beginning a four-part The First Step series that also includes , , and the full-length compilation <nowiki/>t (2021). The series collectively sold over one million copies within just five months, marking one of the fastest-selling debut projects in K-pop.
Following the establishment of YG Entertainment's representative boy bands Big Bang (2006), Winner (2014), and iKon (2015), speculations regarding their next group circulated in 2017. Early reports identified K-pop Star 2 (2012âÂÂ2013) runner-up, Bang Ye-dam, as a core trainee, with reports citing the prospective line-up as the label's youngest male act, comprising trainees aged 15âÂÂ17 with an average of four to five years of training. Additional trainees associated with the nascent project appeared on Stray Kids (2017), including Bang and K-pop Stars (2011âÂÂ2012) Choi Rae-sung.
The band's formation was determined through the reality program YG Treasure Box (2018âÂÂ2019), featuring twenty-nine trainees. The final seven: Haruto, Bang YeâÂÂdam, So JungâÂÂhwan, Junkyu, Park JeongâÂÂwoo, Yoon JaeâÂÂhyuk, and Choi Hyun-suk, were introduced as Treasure. A second unit, Magnum, consisting of Ha YoonâÂÂbin, Mashiho, Doyoung, Yoshi, Jihoon, and Asahi, was later disclosed. Both teams were to promote collectively as Treasure 13. Following Ha's departure, they were reorganized, and the two units were consolidated under the single name Treasure.
Several members had prior stints in entertainment; Junkyu worked as a child model, Bang Ye-dam recording for animated programs, and So Jung-hwan briefly starred as a child actor and performed with the Taekwondo demonstration team K-Tigers. Mashiho featured in Akdong Musician's Spring of Winter (2016), while Choi Hyun-suk and Junkyu competed in Mix Nine (2017âÂÂ2018). Bang was the earliest recruit among the final lineup, joining YG Entertainment in June 2013. Mashiho entered later that year through a Japanese audition. Junkyu, Choi, Doyoung, and Jihoon joined through academyâÂÂfacilitated private auditions between 2014 and 2016. So was cast shortly before the broadcast of YG Treasure Box. Yoon, the only member streetâÂÂcast, entered the agency a few months prior to the showâÂÂs premiere, as did Asahi.
In January 2020, Treasure was re-introduced to the public with promotional pictorials and a performance video for "Going Crazy" (미ì³Âê°Âë¤; michyeogane), first revealed on YG Treasure Box (2018âÂÂ2019) and co-written by Mino of Winner. Their re-introduction also included variety programs such as Treasure Map. Modeled using Big Bang's debut as a blueprint, plans were set to release new music 3âÂÂ4 times throughout the year, similar to how the quintet debuted with single albums in 2006. Prior to their official debut, Treasure became the fastest Korean act to chart on the Billboard Social 50, remaining on the chart for six consecutive weeks, and peaking at number 3 on August 29. Additionally, the group amassed an estimated 1.49 million subscribers on their YouTube channel ahead of their debut.
Treasure debuted on August 7, 2020, with the single album ', the inaugural installment of The First Step series. The release garnered 170,000 pre-orders, debuted atop the Gaon Album Chart, and received platinum certification from the Korea Music Content Association (KMCA). The music video for its lead single "Boy" surpassed 10 million views within 26 hours and 20 million views within six days, later becoming their first to reach 100 million views on YouTube. The , released on September 18, entered the Gaon Album Chart at number two. Its titular single "I Love You" (ì‘ÂÂô; saranghae), topped Rakuten Music's monthly chart for September despite less than two weeks of tracking. The followed on November 6 with the lead single "Mmm" and the B-side "Orange" (ì¤ë Âì§Â; olenji), the group's first self-produced work, written by Asahi. The series concluded with their , released on January 11, 2021. It marked their third number one on the Circle Album Chart and debuted atop for the month of January. The series ended with over 710,000 copies sold in three months and one million in five months, earning the band multiple awards, including their first at the Asia Artist Awards.
Treasure lent their voices to the soundtrack of the TV Tokyo Japanese anime, Black Clover. First revealed on January 5, 2021, in the anime itself, the song also served as the band's first original Japanese release. It was digitally released as two versions on January 22 and February 14, respectively; where the full version of "Beautiful" entered the Billboard Japan Hot 100 chart at number 58, and the Billboard World Digital Song Sales chart at twenty-third. In commemoration of Black Clovers final episode, the full version was aired at the request of its director. Their Japanese debut album, with their first full-length album, was released on March 31. It included the Japanese versions of all their Korean releases to date, with the group's newest single, "Beautiful", and the accompanied music video. The album debuted and consecutively charted at number one for four days on the Oricon Daily Chart, and debuted atop the weekly chart with over 57,000 sales in its first week. The band first appeared on terrestrial broadcast in Japan with the Nippon TV music program Buzz Rhythm, where they performed the Japanese version of "Boy", in conjunction to their official debut in the country.
YG Entertainment publicized a prelude for "The Second Step" on New Year's Day, heralding ', their first extended play (EP), and its release on February 15, 2022. 600,000 records were pre-ordered in eight days whilst 700,000 were sold in three days. It was also listed in the twenty-five best K-pop albums of 2022 by Billboard staff. Its titular single, "Jikjin" (ì§Âì§Â), obtained â©500,000,000 ($420,000) for its music video, amassing 10 million views in 21 hours, and 20 million in under three days, also career highs rising five times faster. It reaped their first music show trophy on Show Champion and earliest entry on Circle Digital Chart. Its B-side, "Darari" (), found success on TikTok, reaching 500 million views with over one million uploads, and was one of the most shazamed and streamed K-pop songs of 2022 on Apple Music and Spotify. Released on October 4, titular single, "Hello", from their was listed as one of five best K-pop songs of 2022 by Time while its Japanese equivalent became their first album to be certified gold by the Recording Industry Association of Japan (RIAJ). Bang Ye-dam and Mashiho, who went on hiatus in May to pursue studies in music and recuperate in health, respectively, were absent; both departed in November. They embarked on their first arena tour in Japan that monthâÂÂthe largest debut tour held in the country by a Korean act, exceeding 300,000 attendeesâÂÂlater extended to an Asia tour dubbed "Hello", in correlation to its latest release, concluding with 420,000 people.
The ten-piece reunited with the Black Clover franchise for its soundtrack, with "Here I Stand". It became their first number one hit on the Billboard Japan Hot 100, and first platinum certification awarded by the RIAJ ensued from its integration into their Japanese single album of the same title. Its certification was attained five days following its release on March 29, 2023, and placed second on the Oricon Weekly chart with 235,347 copies sold, generating ÃÂ¥464.4 million ($3.51 million) in five days. The band toured for two months across five cities of Japan for a nationwide fan meeting until its completion on November 12, 2023. It resulted them to visit an audience of half a million attendees across all stages since the outset of the year, and steered the band to become the first Korean act to enter Tokyo Dome for a fan meeting.
Treasure ushered a "reboot" project through a partnership with Columbia Records for global distribution and local marketing in North America, in tandem to their first official sub-unit, T5, with So Jung-hwan, Junkyu, Jihoon, Yoon Jae-hyuk, and Doyoung. Its creation was fostered amidst those who raised their hands and believed to be the most "handsome" within the band, molding the self-proclaimed "flower boy quintet". Its digital single, "Move", served as a pre-release for the decet's second studio album, and marked Junkyu's first solely penned piece. Released on July 28, 2023 Reboot achieved a three-fold increase in sales since its last release, selling 1,718,517 copies across various formats in two days. Its titular single, "Bona Bona", reached a career high, charting at number 27 on the Circle Digital chart, and peaked at number 14 on the Billboard Japan Hot 100, a personal best amongst their Korean releases. Its B-side, "B.O.M.B", received interest as it topped the Billboard Hot Trending Songs chart, and became the band's first work to enter an official chart in the United Kingdom. In conjunction to their latest release, the band commenced on their second Asia tour, named after their second full-length album.
Cited as a continuation of a new era that launched with Reboot (2023), Treasure released the digital single "King Kong", on May 28, 2024. In Japan, Treasure was selected to sing the opening song "Reverse" for the Japanese TV series Densetsu no Atama Sho (Legendary Head Sho), starring Fumiya Takahashi. It was further incorporated into the band's second Japanese single album, King Kong / Reverse, and its release on August 21.
Following New Year's Day, Junkyu and Asahi succeeded the leadership of the band from Choi Hyun-suk and Jihoon in 2025. For Treasure's third extended play (EP), a pre-release digital single titled "Last Night" was released on December 5, 2024. The EP Pleasure, was released on March 7, 2025, with the lead single "Yellow".
To thank Treasure Makers for their love and support, YG announced a fan concert tour, titled "Special Moment". During this tour, they also traveled to the United States, performing in 4 cities over 4 nights with an average of approximately 2,500 attendees per night. After their first US tour, they performed in 4 cities of Japan over 10 nights, connecting with a total of 150,000 fans just with the Japan tour alone. This pushed the group's total attendance in Japan past 970,000. The final show in Saitama was broadcast live across more than 100 theaters nationwide and aired on Fuji TV's satellite channel CS.
Since September 1, 2025, Treasure returned with their third mini-album Love Pulse, featuring the title track "Paradise", marking a more mature and dynamic musical and visual direction for the group. The EP's concept blends energetic pop and retro-disco-funk vibes, pairing bright, youthful energy with "heart-pulse" emotion, as the group presents "intense and diverse feelings" likened to the beat of love. The release sold over 1.13 million copies in its first week, becoming Treasure's first album to surpass one-million sales per Hanteo.
Concurrently, Treasure launched their Pulse On concert tour, which kicked off with a three-day show (October 10âÂÂ12) at the KSPO Dome in Seoul, showcasing an expansive set-list combining new tracks from Love Pulse with older hits. The concert was described as powerful and immersive, with high production value, refined performances, and well-received stage presence.
Dubbed the "fastest growing K-pop act in the world" of 2020 by Twitter, ranking above Tomorrow X Together and Stray Kids amidst other acts, the duodecet also placed sixth and ninth as the "Top 10 most mentioned K-pop artists in the world" and "Most tweeted K-pop accounts in the world", respectively, listed below musicians including BTS and Blackpink, and was the only group to be included in the Forbes Korea Power Celebrity 40 (Rising Star) beside Aespa and STAYC.
In their career, Treasure became endorsement models for the naturalist cosmetics brand, Manyo Factory, assisting in achieving its highest sales through the group's product advocacy to the viewers on a live broadcast hosted with CJ Olive Young, and I'mmune, an aloe immune health functional food under Univera. Ongredients, an eco-friendly organic beauty brand, also recruited them as its newest muse for their Korean and Japanese affiliates, as well as lifestyle sports brand, FCMM.
Treasure also partook in various partnerships, including with the global creative studio, Line Friends,âÂÂin which their products, branded as Truz, sold out domestically in one minute through the official smart store, and under an hour in eighteen countries abroadâÂÂShinsegae's convenience store, Emart24, and its branches in Korea and Malaysia, Pucca Puzzle Adventure game, Thai shoe brand Baoji, Unilever Japan, Crocs, and Uniqlo.
Members of Treasure joined senior label-mate, Sean of Jinusean's charity marathon event, Miracle 365, across various occasions ahead of their debut. Funds and awareness were raised to construct South Korea's first-ever Lou Gehrig rehabilitation hospital for those requiring medical treatment, resulted by the disability. Further acts include partaking in a program organized by YG Entertainment through the Blue Angel Volunteers at an animal shelter where they created shelters, cleaned, and restocked feed supply amidst other acts; and was involved in opening a school support fund through Naver's Happy Bean with Muju YG Foundation and Um Hong-gil Human Foundation, to construct schools for youths and adolescents, in Nepal's underprivileged areas. Treasure also donated ÃÂ¥10 million ($66,485 approx.) to Red Cross for those affected by the 2024 Noto earthquake.
Treasure advocated for children diagnosed with cancer and partnered with YG Entertainment and Muju YG Foundation, to encourage individuals to provide help and create a difference by donating through the Naver platform. Happy Bean, and further used their social media platforms to advocate for the 51st Earth Day, voicing concerns on environmental problems which include climate change, and promoted how to confront these issues.
Produced under YG Entertainment, which has traditionally presented music largely rooted in hip-hop, the act offered a broader notion, with sounds more in line with other conventional K-pop groups with strong dance performance-based elements. The twelve-piece (currently ten) line-up signified a departure from the label's previous bands with four to five members, and is also more in line with those, including NCT 127 and Seventeen. Its leader, Choi Hyun-suk, cited the band offered a "plus alpha" element to the existing traditional "YG style", creating synergy with their cadence-heavy dance performances.
The band is known to be heavily involved in their craft and music.
In the band's debut press conference, they stated their main role model and influence towards their careers were their labelmate seniors under YG Entertainment through their various music releases and videos.
Adapted from their YGEX official website