Guobin Yang () is the Grace Lee Boggs Professor of Communication and Sociology at the Annenberg School for Communication and Department of Sociology at the University of Pennsylvania. He is also the Associate Dean for Graduate Studies at the Annenberg School for Communication, Director of the Center on Digital Culture and Society, and deputy director of the Center for the Study of Contemporary China. Yang received his first PhD from Beijing Foreign Studies University in 1993 and his second PhD in sociology from New York University in 2000. His other former positions include being an assistant professor of sociology at the University of Hawaii at Manoa and as an associate professor of Asian and Middle Eastern Cultures at Barnard College of Columbia University.
Yang is a current member of the editorial team for Global Media and Communication. He also serves on the editorial boards for Sociological Forum, Chinese Journal of Sociology, China Information, The China Quarterly, Global Media and China, International Journal of Communication, The International Journal of Press/Politics, and Social Media + Society.
Yang's research is interdisciplinary covering issues in both communication and sociology while focusing on various aspects of social movements, online activism, and online protest which is the use of electronic communication to get information out faster about activism, digital culture, cultural sociology, historical sociology, critical theory which is the theory of applying certain knowledge to unearth a challenge in the power structure much like what Yang has discovered in China, global communication, environmental communication, and media and politics in China. Many of his research papers, journal articles, books, and projects are based on his focuses in China with topics such as the internet and civil society, environmental NGOs (non-governmental organizations), the 1989 Tiananmen Square protests, also known as the student movement, the Red Guard (Red Guards) movement, and collective memories of the Chinese Cultural Revolution. His research projects are mainly in three areas; Chinese culture revolution, the rise of the environmental movement in China, and internet activism. He also has analyzed China's public sphere and showed how the use of the Internet in a social aspect has fostered many public debates.
Yang writes that Wolf Warrior diplomacy and COVID-related nationalism in China should be understood "in the context of an already emerging culture of cybernationalism and global populism."
Yang has approximately 40 published journal articles which include but are not limited to: