The Guerin d'Oro (Golden Guerin) was an annual award which was handed out by the Italian magazine Guerin Sportivo to the best Serie A football player.
The first winner of the award was Claudio Sala, while the last was Carlos Tevez.
Established 1976, the Guerin d'Oro was awarded to the player in Serie A with at least 19 games played, which had obtained the best average-media rating. The latter was obtained by calculating the average rating of each player's season, based on weekly rating reports of Guerin Sportivo and the three main Italian sports dailies: La Gazzetta dello Sport, Corriere dello Sport, and Tuttosport.
The award was suspended during the 2009âÂÂ10 and 2010âÂÂ11 seasons and discontinued after the 2014âÂÂ15 season.